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Milarex Bolsters Growth Strategies with Centric PLM™

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Sustainable international seafood company selects Centric Software® to support growth, unify data and streamline business processes

CAMPBELL, Calif., June 8, 2021 – Sustainable international seafood company Milarex has selected Centric Software‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 2016 by legendary salmon processing figure, Mr. Jerzy Malek, Milarex is a fast-growing international seafood company marketing and processing a large variety of safe and sustainable salmon products. Milarex entered a new phase of growth in 2020 when they were acquired by Scandinavian investment company Summa Equity.

Milarex has grown to become one of the world’s largest companies for value-added salmon, with quality management, compliance and sustainability at the core of the business. Head of Sustainability and Marketing, Anders Wilhelmsen, talks about Milarex’s growth being the catalyst to seek out a PLM solution.

“We are scaling fast and we need more professional systems to meet the growing size of our company and set the foundation for even more growth,” says Wilhelmsen.

Milarex’s Head of IT, Pawel Ołubiec adds, “We want to unify all of our data in order to streamline both people and processes and Centric PLM will be the single, actionable source of truth for Milarex. We want our teams to focus on value-added activities, as opposed to hunting for data, and we certainly don’t want wrong or incomplete information to hold us back.”

Milarex operates a state-of-the-art factory in Poland and has local sales and distribution companies worldwide. Their business is complex with many customers, suppliers, products and markets. Research & Development Manager Paulina Wąsik elaborates on why they chose to partner with Centric Software.

“Centric gave us a really nice overview of the solution as well as the implementation process including all of the steps and the milestones,” says Wąsik. “We had considered other systems, but they were either too complex, or not complex enough.”

She goes on to describe how Centric PLM will support Milarex’s operations.

“Centric PLM will enable us to manage projects efficiently and with a holistic view; having all information in one place is really important from a quality and audit perspective. Centric will enable us to unify data from different departments, starting from ideation to verification. It will give us a database with all product information, and we will be able to track product development, trials, and communication with suppliers and clients which is critical from a quality and compliance perspective.

“We want to improve the audit process, decrease product development timelines and shorten data collection timeframes,” shares Wąsik. “For example, with Centric PLM, we anticipate taking only minutes to search data about ingredients. Whereas now, the same process could take hours, as you need to open multiple files.”

“We are thrilled to be empowering Milarex on their growth trajectory,” comments Chris Groves, President and CEO of Centric Software. “We are very proud to partner with this safe and sustainable seafood company with such high quality standards.”

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Milarex (www.milarex.com)

Milarex is a fast-growing international seafood company marketing and processing a large variety of safe and sustainable salmon products. The product range includes smoked products, fresh products, and frozen products in different formats.

Milarex has grown to become one of the largest companies for value added salmon in the world with leading positions in Europe, the US, and several other overseas markets. The dedication to high quality and safe products, a local approach combined with efficient processing has been widely appreciated by customers and consumers. It is the passion, effort, and commitment of all our employees that have made this possible. Milarex is a frontrunner in developing novel business concepts with the aim of providing its customers with the best possible sustainable salmon products. Local sales and distribution companies are in Germany, Italy, France, Poland, the UK, and US.

The company was built from scratch with its first operations in 2016, founded by legendary salmon processing figure Mr. Jerzy Malek. Scandinavian investment company Summa Equity acquired a majority position in 2017 and the remaining shares in 2020. The headquarter is in Oslo, Norway. In 2019 the factory in Slupsk, Poland, was extended, adding a significant increase in the production capacity to meet the growing customer demand for the well-known Milarex salmon quality.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for retail, consumer goods, fashion, food and beverage as well as health and beauty companies. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM, delivers enterprise-class merchandise planning, product development, specification and formulation, package and labeling, sourcing, quality, compliance, traceability and assortment management functionality tailored for fast-moving consumer industries. Centric’s innovations are 100% market-driven with the highest user adoption rate in the industry. Centric pioneered mobility for product development, introducing the first mobile apps for PLM enabling teams to collaborate on the move. Centric was also first to launch innovative Adobe® Illustrator Connect and 3D CAD connectors, empowering design and product development teams to work in familiar 2D and 3D software environments while directly connected to PLM.  Centric’s Agile DeploymentSM methodology speeds implementation for the industry’s fastest time to value. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.