Home Press release Motherhood Maternity Announces Contract Renewal with DeSL

Motherhood Maternity Announces Contract Renewal with DeSL


(San Francisco Bay Area, California, December 1, 2020) Discover e-Solutions (DeSL) is pleased to announce the renewed software solutions contract with Motherhood Maternity after six years of successful partnership.

Motherhood Maternity, founded in 1982, is the leading designer and one of the most prominent retailers of maternity apparel in the United States. The customer-centric brand is devoted to being a resource for mothers and has been successfully voted Best Maternity Clothing brand by Ovia Family Awards, as well as What to Expect in 2020.

In 2014, the company launched DeSL’s Product Lifecycle Management (PLM) tool to strengthen the overall product development workflow, improve accuracy and automate processes, all while maintaining a leadership position in the maternity apparel sector.

“For the past six years, we have been successfully partnering with DeSL to guide and support our product development process from raw materials, fabrics and trims to overall style creation,” said Marla Ryan, Brand President, Motherhood Maternity. “The highly customizable platform, is our true north and allows us to have one centralized tool to successfully manage our end-to-end product development for both our brands, Motherhood Maternity and A Pea in the Pod.”

Recently, the fashion industry has taken a devastating impact from COVID-19, and brands are being forced to accelerate the necessary advancements that must happen in order to survive. “At DeSL, we have always understood the need for accelerated software solutions to encapsulate all stages of product design and development for our customers,” said Colin Marks, CEO, DeSL. “And, with that tool, there is also the promise to deliver a highly devoted level of service support to our partners, like Motherhood Maternity, to guarantee success.”

DeSL looks forward to the continuous long-term partnership with Motherhood Maternity and is committed to supporting the brands ongoing digital transformation. To learn more, visit DeSL or request a demo with a DeSL representative.


About Motherhood Maternity (www.motherhood.com)

 Motherhood Maternity is a dedicated resource for supporting women as they go through their pregnancy journey to motherhood by building a strong sense of community. Since 1982, Motherhood Maternity® and its sister brand, A Pea in the Pod®, has specialized in being the world’s largest designer and retailer of maternity and nursing apparel and accessories. Motherhood Maternity honors our heroes and offers a 10% merchandise discount to teachers, first responders and active duty military personnel, veterans and family members. To learn more, visit motherhood.com or follow Motherhood Maternity on Facebook and Instagram.

 About DeSL (www.desl.net)

 DeSL is a market leader in digital transformation solutions including integrated end-to-end PLM software for the Fashion, Apparel, Textile, and Footwear sectors. Offering a wide-range of software solutions as critical tools for today’s progressive and forward-thinking companies. Modular design provides flexibility and scalability to leverage digital technologies from SMB to Enterprise level businesses. Founded and headquartered in Cardiff, Wales, in 2002, DeSL has locations in New York, NY, San Francisco, CA, and Istanbul, Turkey.


Justine Hanson With qualifications in business administration and experience in the public and private sectors, Justine provides administrative support to the entire WhichPLM team. She is also responsible for coordinating our outbound social media presence, and overseeing our brand new WhichPLM Jobs section.