(PETACH TIKVA, ISRAEL, 06 MARCH, 2012) OptiTex today announced the appointment of Asaf Landau as CEO. OptiTex also announced a recruitment drive within the company as a response to strong global demand for its 2D and 3D CAD/CAM and virtual prototyping solutions in the apparel, automotive, aeronautics, industrial fabrics and upholstery industries.
Mr. Landau has a proven record driving business growth as a founder and executive in both market leading software companies and startups. Most recently, he founded Evolven, a venture-backed software startup. Prior to that, Landau held senior positions at Mercury Interactive (acquired by Hewlett-Packard for $ 4.5B), including leading the Software as a Service (SaaS) and the Performance Tuning Business Units. Before joining Mercury Interactive, he held senior General Management and Sales & Marketing positions at an ERP/CRM consultancy and at a manufacturing company.
“I am very excited to take the role at OptiTex, ” said Landau. ” The products OptiTex has developed over the last two decades are critical to our customers’ success. The company’s level of innovation, agility and support are in a class of their own in the industry.”
“Over the next fiscal year, our focus will be to scale up to meet the growing demand and to capture greater market share,” continued Landau. “We will be investing heavily in our human and technological assets, aiming to ensure we continue to gain distance in our leadership position as innovators in our industry, while continuing to serve our customers at the high standards to which they are accustomed.”
Ran Machtinger, who founded OptiTex in 1988 and led the company to reach its current status as the CAD leader in the cut-fabrics industries, will take the position of Chairman of the Board of Directors.
“This is an important time in OptiTex’s history,” commented Machtinger. “We are extremely proud of our achievements to get to this point, and I am very excited to have Asaf – with his knowledge, credentials and track record – on board to lead the company to the next phase of its growth.”
OptiTex is the leading provider of 2D and 3D CAD/CAM, and virtual prototyping solutions for the apparel, automotive, aeronautics, industrial fabrics and upholstery industries. OptiTex presents these industries with easy to implement, open and innovative software systems for automating and optimizing their production manufacturing operations and virtual prototyping capabilities. These proficiencies enable OptiTex’s customers to significantly lower costs, quicken their time to market, and become more competitive.