Home Press release Original Marines Selects Aptos To Optimize Merchandise and Assortment Planning

Original Marines Selects Aptos To Optimize Merchandise and Assortment Planning


The Italian kids-fashion brand relies on Aptos solutions to optimize collections planning and stock levels across its 10,000 products and 650 global stores

ATLANTA, January 23, 2019Aptos, Inc., a recognized market leader in retail technology solutions, today announced that Original Marines, the Italian brand leader in kids’ wear, known for the fine design and quality of its garments, has selected Aptos Merchandise Financial Planning and Assortment Planning solutions.

The Aptos solutions will help Original Marines set its strategic collection targets, derive buying and assortment strategy decisions, and manage the in-season review, optimizing product distribution and stock levels throughout the season.

“The collaboration with Aptos fits into our multichannel strategy and will span our stores in a first phase, as well as the online channel as the next step,” states Antonio di Vincenzo, President of Imap Export, the company that owns the Original Marines brand. “We felt that the Aptos solution was in line with our needs and our objective to make our processes ever more precise, lean, effective and efficient. Our offering is extremely large; we run an assortment of over 10,000 product options that we sell through a network of nearly 650 stores and our online channel. With Aptos, we aim to achieve the best possible levels of accuracy in budgeting, planning and distribution, reducing inventory levels and maximizing in-season sales.”

“Original Marines is able to combine tradition and innovation with their ‘ethical company’ status and a strong strategic vision,” adds Noel Goggin, CEO and culture leader at Aptos. “We are proud to partner with a brand of this caliber and to accompany their growth and omnichannel journey with our merchandise and assortment planning solutions.”

“We believe that quality and style shouldn’t be a luxury for a few, but a reality for many,” adds di Vincenzo. “To accomplish this objective, we manage internally both the design and the sampling phases, ensuring superior comfort and quality levels in our garments. In terms of distribution, our commitment to customer satisfaction is expressed through the realization of a truly omnichannel sales structure, which allows our customers to buy wherever and whenever they wish.”

Creativity, quality and the Italian spirit are only a few of the assets of Original Marines, which celebrated its 35th anniversary in 2018. This dynamic retailer produces and distributes apparel collections targeted for children 0-12 years old. A mix of colors, poetry and attention to the needs of the children are expressed in each item in an unexpected and extraordinary way. Original Marines has more than 500 stores in Italy and over 140 stores throughout Europe, Asia and Africa.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.