The Italian kids-fashion brand relies on Aptos solutions to optimize collections planning and stock levels across its 10,000 products and 650 global stores
ATLANTA, January 23, 2019 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced that Original Marines, the Italian brand leader in kids’ wear, known for the fine design and quality of its garments, has selected Aptos Merchandise Financial Planning and Assortment Planning solutions.
The Aptos solutions will help Original Marines set its strategic collection targets, derive buying and assortment strategy decisions, and manage the in-season review, optimizing product distribution and stock levels throughout the season.
“The collaboration with Aptos fits into our multichannel strategy and will span our stores in a first phase, as well as the online channel as the next step,” states Antonio di Vincenzo, President of Imap Export, the company that owns the Original Marines brand. “We felt that the Aptos solution was in line with our needs and our objective to make our processes ever more precise, lean, effective and efficient. Our offering is extremely large; we run an assortment of over 10,000 product options that we sell through a network of nearly 650 stores and our online channel. With Aptos, we aim to achieve the best possible levels of accuracy in budgeting, planning and distribution, reducing inventory levels and maximizing in-season sales.”
“Original Marines is able to combine tradition and innovation with their ‘ethical company’ status and a strong strategic vision,” adds Noel Goggin, CEO and culture leader at Aptos. “We are proud to partner with a brand of this caliber and to accompany their growth and omnichannel journey with our merchandise and assortment planning solutions.”
“We believe that quality and style shouldn’t be a luxury for a few, but a reality for many,” adds di Vincenzo. “To accomplish this objective, we manage internally both the design and the sampling phases, ensuring superior comfort and quality levels in our garments. In terms of distribution, our commitment to customer satisfaction is expressed through the realization of a truly omnichannel sales structure, which allows our customers to buy wherever and whenever they wish.”
Creativity, quality and the Italian spirit are only a few of the assets of Original Marines, which celebrated its 35th anniversary in 2018. This dynamic retailer produces and distributes apparel collections targeted for children 0-12 years old. A mix of colors, poetry and attention to the needs of the children are expressed in each item in an unexpected and extraordinary way. Original Marines has more than 500 stores in Italy and over 140 stores throughout Europe, Asia and Africa.
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