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Pets At Home Commits to Next Gen Customer Engagement with Aptos ONE and the Cloud

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The UK’s leading pet care business embarks on a retail technology modernisation journey with Aptos

LONDON – 30TH JUNE 2020 — Aptos, a recognised market leader in retail technology solutions, today announced that Pets At Home has selected the Aptos ONE platform to power its retail operations and customer engagement strategies. With the adoption of the microservices-based SaaS platform, Pets At Home is advancing its vision to fully modernise its retail technology infrastructure.

Founded in 1991, Pets At Home provides pet owners with everything they need to be able to look after their pet – from food, toys and bedding, and grooming services, to first opinion veterinary care and world-class specialist veterinary hospitals. As the UK’s leading pet care business, Pets At Home sells its products across its 450+ stores as well as its online business.

As Pets At Home continues to grow market share within the £6.5 billion UK pet care industry, the retailer has placed significant emphasis on offering its customers immersive and unified journeys spanning in-store and online. To aid in this effort, Pets At Home will deploy the Aptos ONE Store Commerce mobile selling application, the first solution offered on the Aptos ONE platform.

Aptos ONE Store Commerce puts cloud-based commerce in the store without either the overhead of in-store servers or the risk of a cloud-only deployment model. And through its microservices architecture, it will take Pets At Home into a new age of delivering truly agile and innovative customer experiences.

“Pets At Home continues to invest in a digitally-enabled store of the future to offer pet owners the ultimate destination to shop, learn and access the resources they need to be the best possible pet owner,” said group CEO of Pets at Home, Peter Pritchard.

“To bring this vision to life, we are setting our retail colleagues free to serve and empowering them with the most advanced mPOS and customer engagement solution on the market today. We’re giving our colleagues access to comprehensive information in the palm of their hands so that they can serve pet owners seamlessly – everything will be viewable, from a customer’s order history to product information to stock availability – we will elevate convenience, consultative service and a personalised approach for every Pets At Home customer and their pet,” said group CIO of Pets at Home, William Hewish.

As an Aptos customer since 2007, Pets At Home currently runs the Aptos Store point of sale solution across its estate. The Aptos ONE platform will augment and extend its existing Aptos Store capabilities, while advancing Pets At Home on its journey to modernise and unify its technology foundation with API-driven architecture and the cloud.

“With an estimated 40% of UK households owning a pet, Pets At Home has done a remarkable job in establishing itself as the UK’s leading pet care business,” said Aptos CEO and culture leader Noel Goggin.

“With the Aptos ONE retail experience platform, Pets At Home can unify services across every touchpoint, through the cloud, and on mobile devices – which is a powerful and differentiating addition to their already world-class customer engagement offering.”

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalised, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

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Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos. All other trademarks referenced are the property of their respective owners.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.