Home News Porini and its partner Axellerate attend Style Star

Porini and its partner Axellerate attend Style Star


(MILAN, ITALY, OCTOBER 05, 2009) Porini and its partner Axellerate attended Style Star, a media and communications event held in a prestigious venue in downtown Milan (Town House Galleria hotel) during Milan Fashion Week from 23rd to 29th September. The purpose of the Microsoft-staged event was to showcase the wide range of solutions for fashion houses and luxury companies offered by Microsoft and its partner.

The brainchild of Marina Garzoni  and her non-profit association Fashion & Technology, Style Star was hosted in collaboration with Microsoft. After its debut at the Hotel Excelsior on the Venice Lido, during the 66th Venice Film Festival, Style Star landed in Milan during the Milan fashion week from 23rd to 29th September.
In Milan the Style Star Lounge, where MarieClaire enjoyed its own exclusive section, was hosted at the Town House Galleria hotel and became the meeting point for the fashion, film and technology trade worlds, in an effort to illustrate how to take part actively in the many initiatives powered by Style Star.

During the event Microsoft put forward innovative solutions enabling customers to better manage business processes and set to enhance people’s profiles within organizations and their role in the company. Such solutions have been devised to help companies innovate their processes and improve customer relations, in an effort to trying to create a customized and exclusive buying experience for the customer. Porini has had the pleasure to speak at this event along with Axellerate (a Qualified Porini Partner) and to showcase the functionalities of the A & T (Apparel and Textile) vertical solution, developed on the Microsoft Dynamics AX ERP platform and capable of fulfilling the management, production and distribution needs of textile, fashion and luxury companies.

Porini offers the Italian and global fashion and luxury market the A & T (Apparel and Textile) vertical solution for Microsoft Dynamics AX, specifically developed for this sector, which can be implemented at competitive costs and reasonable timing, thanks to its distinctive features in terms of innovation, flexibility and technology. A & T for Microsoft Dynamics AX extends the already rich functionality of the standard system to cater to the needs and processes peculiar to the fashion and luxury sectors. Developed by Porini SpA, A&T for Microsoft Dynamics AX is distributed directly by Microsoft worldwide.

In addition to A&T for Microsoft Dynamics AX, Porini and Axellerate also showcased:

• Porini Visual PLM, the new version featuring an innovative tool for cooperation between remote users/workgroups, based on Microsoft.NET technology and natively interfaced with Microsoft Dynamics AX.

•  ShopShape, the new online collaboration tool that completes the range of Visual Merchandising solutions for optimizing and speeding up the furnishing of retail outlets.

• Microsoft Dynamics CRM for the fashion and luxury sector, thanks to which a special relationship can be established with customers, keeping track of personal tastes, buying trends, and each customer’s needs and desires. Based on this information one can develop marketing and brand loyalty campaigns, raising the standards of business efficiency.

WhichPLM Evaluation

Porini’s PLM solution has recently been evaluated by the WhichPLM team of experts. For more information, please contact us at: info@whichplm.com

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.