Home Press release Prénatal Retail Group Commits to Digital-First PLM with Aptos

Prénatal Retail Group Commits to Digital-First PLM with Aptos


Modern technology platform supports the retailer’s management of its collections, from the first sketch to the final product  

London, U.K— November 4, 2021 — Aptos, a recognised market leader in retail technology solutions, today announced that Prénatal Retail Group, a leading retailer of children’s products and toys, has expanded its use of Aptos PLM to include digital buying and ordering.

With Aptos’ modern technology platform for delivering product lifecycle management for retail, Prénatal Retail Group can more seamlessly manage its collections, from the first sketch to the final product.

Prénatal Retail Group operates the Prénatal, Toys Center, Bimbostore and King Jouet brands, and it has more than 700 stores in Italy, France, Switzerland, Belgium, Holland, Spain, Portugal and Greece. The mission of the Group is: “Making life easier for growing families with ideas that help, amaze and inspire dreams.”

“We have adopted the Aptos PLM solution to improve our operational efficiency through a more rapid centralisation of data and the digitalization of the collection development and buying activities,” says Carla Bettazzoli, Product Textile, Market Analysis and Distribution Director of Prénatal Retail Group.

“This choice will allow us to respond more promptly to our customers’ needs and requirements,” Bettazzoli added. “It will also help us manage a very vast assortment characterised by a constant search for innovation, technicality, high quality and consistency with the Group’s sustainability values.”

Aptos PLM, part of Aptos’ Merchandise Lifecycle Management suite, offers advanced retail PLM capabilities, including creative design, collection development and sourcing, to help brands better manage production and supply chain resources, streamline key processes, and reduce costs.

Prénatal Retail Group’s current utilisation of Aptos PLM spans both the Prénatal and the Bimbostore’s apparel brands in Italy. The solution supports the management and sharing of all critical data generated by its collections, including technical drawings, colours, size specs and bills of materials as well as sampling and production technical worksheets.

Additionally, with Prénatal Retail Group’s go live of Aptos PLM’s digital buying and ordering capabilities, all product records coming from designers and product managers, as well as volumes provided by planners, are consolidated and shared with buyers, who can then place orders with suppliers with maximum confidence.

“In today’s fast-moving world, improved communication and collaboration are necessary for keeping pace with shifting consumer expectations and achieving faster time to market,” said Luca Ferraris, PLM Product Manager for Aptos.

“We are proud of the continued trust that Prénatal Retail Group places in Aptos solutions and of the foundational role Aptos PLM plays in supporting the Group’s digital-first and highly collaborative product development processes,” Ferraris said.

“Retailers and brands that can break down silos between design, planning and buying processes — and can manage those activities on a single enterprise platform — will achieve greater levels of customer-centricity, speed and agility throughout their organisations,” concluded Ferraris.

About Prénatal Retail Group

Prénatal Retail Group is a leading retailer of children’s products and toys with 777 stores in 8 countries (Italy, Spain, Portugal, France, Greece, Holland, Belgium and Switzerland). The Group operates the Prénatal, Toys Center, Bimbostore and King Jouet brands and employs 4,858 people. Its mission is: “Making life easier for growing families with ideas that help, amaze and inspire dreams.”

For more information: www.prenatalretailgroup.com

About Aptos

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who truly understand their customers, what they want and why they buy. We are committed to a deep understanding of each of our clients and to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions. More than 1,000 retail brands rely on our solutions to deliver every shopper a personaliaed, empowered and seamless experience — no matter when, where or how they shop. Learn more: www.aptos.com.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.