Home Press release PTC and Unity Announce Strategic Collaboration to Accelerate Augmented Reality Development with Vuforia

PTC and Unity Announce Strategic Collaboration to Accelerate Augmented Reality Development with Vuforia


Vuforia AR Platform to be Integrated with Unity                              

LOS ANGELES. and NEEDHAM, Mass. – November 1, 2016 –– PTC (NASDAQ: PTC) and Unity Technologies today announced a collaboration to simplify augmented reality (AR) development. PTC and Unity will work together to integrate the Vuforia® AR platform with Unity in order to deliver a seamless development experience to Unity’s global ecosystem.

The Vuforia AR platform uses advanced computer vision technology to enable digital content to be placed in real-world environments. With support for handheld and headworn devices, Vuforia includes easy-to-use workflows, SDKs, and cloud services for Unity and other leading development tools. Vuforia has been adopted by more than 275,000 developers, and powers the majority of AR applications in the App Store and Google Play.

Unity is the leading global development platform for creating 2D, 3D, VR, and AR games and experiences. With more than 5 billion downloads of Made with Unity mobile games in Q3 alone, Unity is used for more 3D experiences than any other 3D game and experience development software. Today, developers use Unity and Vuforia together to create most of the game, enterprise, and consumer 3D applications available, including titles from Activision, EA, LEGO, and Square Enix. In fact, of the more than 30,000 published Vuforia apps, more than 80% have been made with Unity.

“The Vuforia team has done a tremendous job of establishing Vuforia as the de-facto AR platform for Unity developers. We look forward to working with them more closely on our shared mission to bring more creators to AR and accelerate development,” said Elliot Solomon, vice president, business development, Unity Technologies.

Tighter integration of Vuforia and Unity is expected to create a streamlined developer experience to allow new AR developers to become proficient more quickly and existing developers to be more productive. Additionally, improvements to AR application performance are expected through planned optimizations to camera and rendering pipelines.

“AR is amazing to experience, but tricky to develop. Your canvas is no longer a rectangular screen – it’s the physical world. We’re excited to partner with Unity to make that canvas much easier to work with,” said Jay Wright, president, Vuforia, PTC.

Vuforia is available today from developer.vuforia.com and the Unity Asset Store. Vuforia functionality is expected to be integrated in Unity in spring 2017.

About Unity Technologies

Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity’s powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. Unity Technologies serves millions of registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit: http://unity3d.com to see the latest games and experience created in Unity, go to: http://madewith.unity.com.

About Vuforia

The Vuforia® augmented reality software platform enables digital content to be placed in real world environments. Vuforia includes easy-to-use workflows, SDKs, and cloud services for use with leading development tools including Unity, Xcode, Android Studio and Microsoft Visual Studio. With support for leading phones, tablets, and digital eyewear including ODG R7 and Microsoft HoloLens, Vuforia has been adopted by more than 250,000 developers globally. Vuforia enables a wide range of applications for consumer and enterprise use, and powers the majority of AR apps in the App Store and Google Play. Vuforia is a product of PTC Inc.

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The timing of any product or integration release, including any features or functionality, is subject to change.

Vuforia, PTC, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

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