Home Press release PTC and VNTANA Supercharge Retail DX Strategies with New 3D Optimization Capabilities

PTC and VNTANA Supercharge Retail DX Strategies with New 3D Optimization Capabilities


As more brands and retailers pursue extended Digital Transformation (DX) strategies, significant barriers have emerged: 3D assets created for internal and supply chain collaboration are unsuited to use elsewhere, being stored in incompatible file formats and different, disconnected data sources. The file sizes of these 3D assets are so large that their use in product development and sales & marketing scenarios is hindered without extensive manual rework.

Bringing together retail’s most widely used PLM solution and the power of 3D platforms, PTC and VNTANA are collaborating to empower retail, apparel, footwear, and accessories companies to seamlessly scale their use of 3D in product design, development, and downstream consumer experiences. Together, FlexPLM enables automatic optimization of 3D assets by leveraging VNTANA’s patented algorithms, making it significantly easier to use and collaborate with those assets than previously possible.

“Accelerated by the COVID-19 pandemic, eCommerce has quickly become the dominant mode of retail, at the same time that supply chain disruption created an acute need for remote, visual collaboration – forcing brands and retailers of all sizes to rapidly increase their use of 3D assets for design, development, and digital engagement and sale,” explains Bill Brewster, Senior Vice President and General Manager of PTC’s Retail Business Unit.

The demand for 3D in retail increased dramatically in 2020, with recent research suggesting that more than 90% of brand and retail leaders believe that the pandemic accelerated the need for digital product creation. Compounded by pre-existing market forces such as digital-native consumers, increased social media shopping and a timeline for capitalizing on trends that can be measured in weeks rather than years, the scope of 3D strategies has also evolved. These abilities have grown from simply replacing physical samples with digital alternatives, to transforming line reviews and fit sessions, and bringing products to life on eCommerce websites with augmented reality applications.

“VNTANA is specifically designed to solve these business challenges as brands look to make more use of their 3D assets across the retail value chain,” explains Ashley Crowder, Co-Founder and Chief Executive Officer of VNTANA. “With this collaboration, FlexPLM users can easily collaborate on 3D models and instantly share a web-standard version that can be used not only for in-house design reviews and supply chain collaboration, but also across social media, eCommerce, and digital advertising, which have proven to double online conversion rate and reduce returns by 40%. We are excited to reach the largest pool of retail PLM users through our work with PTC.”

To learn more about how FlexPLM enhances retail DX strategies, click here.

About PTC Retail:

PTC leads the PLM industry for retail, footwear and apparel. Since introducing the world’s first fully-web-based PLM solution, we have become a trusted PLM partner to over 150 iconic apparel, footwear, fashion, and retail customers and more than 1,000 brands that use our FlexPLM platform to create amazing products. Today, in excess of 211,500 people use PTC FlexPLM on a daily basis – with more than 50,000 of them in the global supply chain. We support them with a worldwide team of dedicated retail specialists, on the ground in every major fashion hub. For further information, please email retail@ptc.com or visit:






VNTANA brings products to life, from design to 3D shopping, across web, augmented and virtual reality platform—in minutes, rather than weeks. VNTANA’s 3D Collaboration Platform unifies and automates 3D workflows giving teams a centralized place to optimize, share, review, and distribute 3D models to any stakeholder or end-point saving teams hours and accelerating 3D digital transformation. VNTANA is headquartered in Los Angeles, CA and does work globally. Visit www.vntana.com or follow @VNTANAlive.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.