Home Press release PTC ThingWorx powering Etisalat’s Fashion and Grocery stores of the future at GITEX Technology Week

PTC ThingWorx powering Etisalat’s Fashion and Grocery stores of the future at GITEX Technology Week


Dubai World Trade Center, October 14-18, Stand Z-A10

PTC ThingWorx to connect data from over 12 retail technology partners.

Farnborough, UK – October 15, 2018 – PTC (NASDAQ: PTC), provider of the ThingWorx® Industrial Innovation platform and a global leader in Industrial Augmented Reality, today announced participation with partner Etisalat at GITEX Technology Week Dubai. GITEX, the largest regional IT exhibition, defines the latest trends and features product innovation from across the world. PTC and Etisalat will introduce two exciting new food and retail shopping experiences to demonstrate how physical shopping is being propelled into the digital age:

Themed Grocery Shopping Concierge: This experience uses the latest in robotic shopping technology. A virtual shopping concierge named Giovanni accompanies attendees on a grocery shopping trip to Tuscany. When Giovanni suggests an item to purchase, the nutritional information is projected on a display for the customer to consider. When an item is selected, it is checked off the shopper’s list and the cart value is calculated automatically.

Smart Dressing Room: This experience uses the latest in Smart Mirror technology. Items taken into a dressing room are immediately identified. The mirror overlays a themed video which relates to the style of the clothes and a tablet displays in-depth information about the products such as price, available sizes and alternative colours. The shopper can also order suggested accessories, which are brought to the dressing room by a robot. The checkout process is carried out directly with the mirror.

Alberto Araque, Vice President, Internet of Things & Digital Payment said: “This year, we have new autonomous retail solutions showcased for the first time globally. We, at Etisalat Digital, are pleased to be partnering with PTC ThingWorx to highlight some of the unprecedented retail experiences during GITEX Technology Week. We have joined forces with over 12 technology partners, including PTC ThingWorx, to our capabilities to connect data and gain practical learnings that we can share with our customers and the retail community.”

“Retailers can leverage analytics to optimize inventory levels and understand customer traffic to enable them to optimize product assortments based on customer profiles and personas,” said Darren Glenister VP Innovation for PTC. “Additionally, ThingWorx enables retailers to improve the in-store experience by understanding traffic patterns to optimize store layout and better predict in store staffing needs. Centrally, ThingWorx enables users to monitor the health and status of the devices in the store.”

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About Etisalat

‘Etisalat Digital’ is a business unit of Etisalat helping to drive digital transformation by enabling enterprises and governments become smarter through the use of the latest technologies. The unit focuses on providing digital solutions in various domains including cloud, cyber security, digital marketing, mobile commerce, Internet of Things (IoT) and big data and analytics. Etisalat Digital has the best industry digital experts, solutions architects, project managers and digital engineers as well as key digital assets and platforms including datacenters, cloud platforms, big data and analytics engines, digital and mobile payments platforms, security operations centers, Internet of Things Platforms and command and control centers.


PTC helps companies around the world reinvent the way they design, manufacture, operate, and service products in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation.

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PTC, ThingWorx, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

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