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Reinventing the Fashion Industry


Get your hands on Gerber Technology’s latest white paper, ‘How digitalization and on-demand production is reinventing the fashion industry.’

There was a time when a person looking to buy clothes actually went to a clothing store. It was a place that had a selection of shirts, pants, scarfs, and perhaps even accessories. The shopper would choose a piece that was on the floor, or perhaps in the backroom, paid for it, and took it home. The options were limited to the stock that the retailer had on hand. If the customer wanted a red shirt, but the retailer only had a brown one, the customer went elsewhere or settled for a brown shirt. As a result, retailers had to have a large variety of clothing stored on site to provide potential customers with the styles, sizes and variations they would be willing to buy.

This business model had a lot of inefficiencies in it. Manufacturers sometimes over produced a particular piece that wasn’t popular, or tied up cash reserves by warehousing the stock until a retailer requested more inventory. A variation of the problem was simply not making enough of a popular product, thus missing out on sales opportunities. Just as retailers had to warehouse clothing so did the manufacturers.

Fast forward 20 years…

To download the white paper, please click here.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.