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Responding to customers with PLM


(28 January 2009) Siemens PLM Software has announced an initiative to help small businesses improve their customer responsiveness by using product lifecycle management (PLM) solutions. A new Aberdeen report indicates top performers make use of a comprehensive PLM toolset to respond to customer needs.

“Our research shows that a variety of pressures driving product development improvements ultimately tie back to customer responsiveness,” said Chad Jackson, vice president of the product innovation practice at Aberdeen. “Unfortunately, these SMB organisations are highly constrained in terms of budgets, timelines and skilled workforce. Our recent studies show that top performing organisations leverage a comprehensive toolset including CAD, CAE, CAM as well as PLM to enable an approach to product development that allows them to respond effectively and quickly to changing customer needs, without sacrificing high performance expectations of their engineering organisations.”

“Siemens PLM Software understands the needs and challenges SMBs face,” said Bill McClure, vice president of development for Velocity Series at Siemens PLM Software. “That’s why we developed and continue to expand the capabilities of the four products in our Velocity Series SMB suite.” Velocity Series is built on Microsoft .NET Framework and presents users with the latest Microsoft Office user interface.

The online resource centre contains a variety of tools for assessing customer responsiveness, case studies on how other customers have improved responsiveness, videos and industry analyst white papers.

(Source: www.onwindows.com)

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.