Home Press release SKECHERS China Reinforces Digitalization Strategy with Centric PLM™

SKECHERS China Reinforces Digitalization Strategy with Centric PLM™

Footwear and apparel brand continues successful Centric Software® collaboration with footwear PLM project

CAMPBELL, Calif., April 20, 2021 – SKECHERS China has selected Centric Software’s Product Lifecycle Management (PLM) solution for the second time, now expanding Centric PLM to its footwear business. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 1992, SKECHERS is the second-largest footwear brand in the US market. SKECHERS USA and Hong Kong Luen Thai Corporation co-founded SKECHERS China in 2007, and SKECHERS China has successfully expanded across China, Southeast Asia and South Korea.

SKECHERS China selected Centric PLM in 2017 for its expanding apparel business, and has successfully been working with the solution to manage the entire product lifecycle, improve collaboration between design teams and suppliers in order to greatly accelerate the digitalization of R&D and production.

In 2020, SKECHERS China decided to implement Centric Footwear PLM for its footwear business to address issues such as data fragmentation, information inconsistencies and coordination challenges. The project has three goals: to build a unified digital collaborative operations platform; to visually display the product portfolio for selection decisions; and to improve closed loop informatization and digital capabilities. Using Centric PLM, the SKECHERS China footwear team also intends to actively develop styles for the domestic market in response to demand.

“We have thoroughly enjoyed our cooperation with Centric Software and are impressed by the product innovation capabilities and professionalism of the Centric team,” says Alfred Yu, PLM Project Manager of SKECHERS’ footwear business. “We highly anticipate the value that will be created by Centric PLM in the future, and we will work closely with the Centric Software team to make this project a great success.”

“We have maintained close cooperation with SKECHERS China for many years and we are very pleased that SKECHERS has chosen Centric Software again to provide a digital foundation for its footwear business,” says Chris Groves, President and CEO of Centric Software. “We look forward to continuing to empower the business development of SKECHERS China and helping them to achieve their growth goals.”

Learn more about Centric Footwear PLM

Request a Demo

SKECHERS China (www.skechers.cn)

The term “skechers” originates from a type of Southern Californian slang, which means “lively young people” and represents young people who pursue fashion and individuality. SKECHERS designs, develops and sells more than 3,000 kinds of products, including men’s shoes, women’s shoes, children’s shoes, and several other brand series which meet the needs of people in different age groups and different regions. The company has developed into a leading brand focusing on sports shoes and casual shoes and has become one of the most popular footwear brands in the world.

Founded in 1992, SKECHERS is now the second largest footwear brand in the US market after Nike. The brand was awarded the “2015 Plus Award for design excellence” by “Footwear Plus” magazine.

In order to expand its business in Asia, SKECHERS USA and Hong Kong Luen Thai Corporation co-founded SKECHERS China in 2007. Over the past 10+ years, SKECHERS China has successfully expanded into the market, and its business has extended across China, Southeast Asia and South Korea.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.