Home Press release Smart, Connected Store Powered by PTC’s ThingWorx

Smart, Connected Store Powered by PTC’s ThingWorx


Heightened Shopping Experience Increases Customer Loyalty, Sales

FARNBOROUGH, UK. – October 23, 2018 –– PTC (NASDAQ: PTC) today announced platinum partner, Percall, selected ThingWorx to develop a smart, connected store located at the European Centre for Innovative Textiles (CETI) near Lille, France. Developed as a pilot project open to retail organizations, the store showcases the future of retail as enabled by the Internet of Things. The Smart Flagship concept combines the ease of an online transaction with the simple pleasure and social interaction of shopping.

Today’s consumers have grown accustomed to having all sorts of information at their fingertips and buying power has never been greater. In an age where customer convenience dictates how retailers are expected to perform, the power of the Internet of Things must be capitalized upon to ensure suppliers, systems, retailers and the customer are seamlessly connected. This connection can enable a heightened shopping experience that leads to customer loyalty and increased margin and revenue for retail organizations.

The Smart Flagship experience includes a vocal assistant virtual shopping assistant that engages with the customer throughout their in-store visit as well as components of the ‘nudge theory’, a method where positive reinforcement and indirect suggestions are used to achieve a non-forced buying decision. Connected devices throughout the store provide a unique set of data for each visitor. ThingWorx collects and analyzes the data to provide actionable insights for the virtual shopping assistant, the physical store clerk and the nudge theory activity.

ThingWorx enables tracking and analyzing customer visits, sending real-time offers to customers’ smartphones and collecting feedback from visitors who don’t complete a purchase. ThingWorx will also enable Percall and CETI to significantly improve the in-store experience by making sense of traffic patterns in order to optimize store layout and better predict in-store staffing needs. Additionally, the store’s virtual shopping assistant will help the shopper locate and select items in the store, suggest “looks” or combinations, other sizes or colors, and allow the shopper to request other sizes or garments from inside the fitting room via their phone or a tablet provided by the store.

“Percall and CETI have developed the Smart Flagship pilot project to help retail organizations understand how to unleash and capitalize on the potential of the Internet of Things,” said Eric Bachié, Director of Innovation & IOT at Percall. “ThingWorx has enabled us to develop and deploy a very compelling smart store solution that proves that the future of retail is now.”

“The potential impact of the IoT is well known. At PTC, we are bringing our solutions and technologies together to further enable retailers and brand owners to transform how they operate and compete, starting with design through to the in-store experience,” said Darren Glenister, VP of Innovation, Retail, PTC. “With ThingWorx, Percall and CETI have partnered with multiple industry leading technology providers to create an advanced centralized connected store.”

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The announcement of a customer’s selection of PTC software is not necessarily indicative of the timing of recognition of related revenue or the amount of revenue for any particular period or that any related implementation and deployment activities are complete. Future software purchases may not occur when or as expected.

About Percall

PERCALL is a European supplier of software and services related to Product Lifecycle Management (PLM) and Internet of Things (IoT).  Founded in 2003, it has a long-standing partnership with PTC and latterly other software and hardware vendors that allows it to offer full end to end solutions.  Percall has been delivering Internet of Things solutions for more than four years and has a market-leading track record in projects related to Retail, Environmental, Smart City and Fleet Management. 

About CETI (Centre Européen des Textiles Innovants)

CETI is an organization dedicated to promoting innovation in textiles and related processes from manufacture to design and customer experience. 


PTC helps companies around the world reinvent the way they design, manufacture, operate, and service products in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation.

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PTC, FlexPLM, Canvas, ThingWorx, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.