With Centric PLM, Desigual looks to incorporate more consumer feedback to increase market responsiveness
CAMPBELL, California, July 12, 2016 – Desigual, the international fashion brand has chosen Centric Software, the leading product lifecycle management (PLM) solution for fashion, retail, luxury, outdoor, footwear and consumer goods companies to optimize its product lifecycle management.
With Centric PLM, Desigual teams will be able to quickly incorporate new product designs and modifications to fashion collections inspired by market feedback. Desigual’s goal is to be as close to their customers as possible by increasing collaboration and being more agile throughout their entire product development process, from planning to collection.
Desigual also wishes to have greater product traceability, visibility and flexibility and will use Centric PLM to improve order accuracy by reducing errors and data entry duplicates. They will also be able to reduce time spent on looking for information in archives and documents. By optimizing their product lifecycle management activities, Desigual teams will be able to focus on creative and development tasks as well as collaboration between in house departments and their suppliers.
“Consumer satisfaction is our ultimate goal. By implementing Centric PLM, we are pushing one step further our customer oriented business model. Adding flexibility to our product lifecycle will allow us to more quickly adjust our products to consumer demands,” underlines Desigual.
“We are delighted to be working with Desigual to support their digital transformation,” says Chris Groves, CEO and President of Centric Software. “Desigual’s pioneering approach to incorporating market feedback in their designs is an exciting element of the PLM project, and we are looking forward to being part of it.”
Desigual is an international fashion company founded in Barcelona in 1984. It is defined by its unique way of interpreting fashion and life, based on positive values such as creativity, fun and the celebration of difference, and reflected in original, upbeat and colourful designs.
With nearly 5,000 employees, the company is currently present in over 100 countries through 16 sales channels and over 500 of its own stores, 7,000 multi-brand stores, 2,700 concessions in department stores and over 11,000 new-category points of sale. It also boasts 23 of its own online stores and eight product categories: Women, Men, Kids, Accessories, Shoes, Living, Sport and Beauty.
Centric Software, Inc. (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, outdoor, luxury and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Small Business packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.
Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.