Today marks the first instalment of StyleSage’s series on how you can use data to inform your trend decision-making.
With the ongoing shakeup in the fashion industry, there’s one area that doesn’t always get talked about, and that is the relationship between the creative and commercial sides of the business. Each play a critical role, yet there is often a disconnect between the two. If the current environment tells us anything, it’s that the barrier between these respective business areas need to be broken down in order for the industry to get to a better, more profitable, and collaborative place.
Part of breaking down that barrier centres on education; specifically how the creative process can be informed, like other retail verticals, by data. With technology that enables us, to more quickly dissect where trends originate, be that on social media, the runway, or otherwise, there’s no reason why trend forecasting can’t get smarter and more profitable.
Today is the first instalment of StyleSage’s series on how you can use data to inform your trend decision-making: how to identify which trends to buy into, what extent to buy into them, and how to segment them properly, in order to ensure their commercial success.
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