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A comprehensive list of trusted Voice of the Customer providers.

First Insight

Firs Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products.


RangeRoom is a cloud-based, collaborative, creative platform that enables the discovery of new products and ideas. The platform heightens visibility, centralises and streamlines communication across the product development process.


With a 25 year heritage, Sapphire Systems provides world class business and financial management solutions designed for the digital economy.  With expertise and a clear industry focus across a number of vertical sectors, the dedicated team of experts work in partnership with customers to ensure they optimise their software investment at every step of the way, from designing the right solution through to deployment and support.


SoundOut brings the consumer deep into the PLM and assortment planning workflow in an automated and cost-effective manner. It uses its own 2.5m US/UK consumer panel to source real time input from millions of consumers on thousands of proposed new products. This is combined with advanced machine learning techniques to build retailer specific prediction algorithms, enabling retailers to significantly improve their ranging and depth of buy accuracy. SoundOut is offered via third party PLM and other retail technology platforms through a white label integration or directly to retailers on a SaaS basis.