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(Voice of the Customer)

Voice of the Customer (VoC) is a term that describes the customer’s feedback about their experiences with and expectations for your products and any after services. It focuses on customer needs, expectations, understandings, and product improvement. VoC systems can be used to test NPI (new product introductions) & Collections. They can also be used to survey products, materials, silhouettes, colours and pricing details.Today’s best in breed VoC solutions will utilise A.I. and Machine Learning to help predict best buys, seasonality, weather and a multitude of parameters that can be fed into the solution. They will also be frictionless meaning that they can be loaded quickly with test data and can come back to the retailer and brand in a matter of hours.One of the critical requirements of a VOC solution is the size of its consumer platform and international coverage. The higher the number of testers the better the results!PLM solutions can be intergraded into VOC’s / A.I. / M.L. solutions to help improve the accuracy and speed of execution.

First Insight

Firs Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products.


RangeRoom is a cloud-based, collaborative, creative platform that enables the discovery of new products and ideas. The platform heightens visibility, centralises and streamlines communication across the product development process.


With a 25 year heritage, Sapphire Systems provides world class business and financial management solutions designed for the digital economy.  With expertise and a clear industry focus across a number of vertical sectors, the dedicated team of experts work in partnership with customers to ensure they optimise their software investment at every step of the way, from designing the right solution through to deployment and support.


SoundOut brings the consumer deep into the PLM and assortment planning workflow in an automated and cost-effective manner. It uses its own 2.5m US/UK consumer panel to source real time input from millions of consumers on thousands of proposed new products. This is combined with advanced machine learning techniques to build retailer specific prediction algorithms, enabling retailers to significantly improve their ranging and depth of buy accuracy. SoundOut is offered via third party PLM and other retail technology platforms through a white label integration or directly to retailers on a SaaS basis.