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swatchbook introduces “the new home of materials”


Visual search, collection board views, and 5,000+ supplier materials and more make swatchbook the most comprehensive material platform on the market

Irvine, CA, May 23, 2018 – swatchbook, inc., the designers and makers of the cloud-based material lifecycle management platform swatchbook today announced the release of swatchbook v2. With the introduction of visual search, collection board views, and over 5,000 brand accessible materials in the highest quality, swatchbook positions itself as the most comprehensive material platform on the market.

“The goal with the update was to further execute on our vision to become the de facto standard for digital materials, and make sourcing, developing and sharing of digital materials even more accessible”, says Yazan Malkosh, founder and CEO of swatchbook. “swatchbook is an extremely flexible platform that connects suppliers and brands in apparel and footwear. Our latest update makes that connection even tighter.”

Visual search

Using Artificial Intelligence (AI) and machine learning, our visual search feature is combining a designer’s emotion with the logic of the machine. Using the mobile application, users can take a picture of a fabric, a graphic, or even a real object and use it to search the swatchbook library. Due to the guaranteed high quality of materials uploaded by suppliers, the image can not just be used to search for graphic or color, but also for structure.

Board collection view

Whether you are browsing your own collections, or the collections of your favorite suppliers, the board view gives a preview of what’s inside. Materials, colors, graphics, 3D assets, it is all beautifully arranged for you so you know what to expect even before opening the collection.

Over 5,000 brand accessible materials

While this is not this latest update, the amount of real materials from suppliers is growing on a daily basis. With all the enhancements in this release, brands can search suppliers easier, and get a much better representation of supplier collections. All materials are processed by or with the help of the swatchbook servicing centers in China, ensuring the highest quality and accuracy, complete with metadata and visualization in 3D and AR.

“This release is our biggest release ever, and we are extremely proud of it”, says Thomas Teger, co-founder and CPO of swatchbook. “Since the first release of swatchbook over 1 year ago we’ve been listening to our customers to understand their needs, as well as expanded our R&D resources to further develop new features that will fundamentally change how brands and suppliers work with materials.”

A whole new mobile experience

Having materials in the hand of the designer has always been at the core of swatchbook. With our latest update the application has not only received a complete overhaul from a usability standpoint, but also features a redesigned capture application which now utilizes AR to capture any swatch or graphic of any size more accurately.

In addition, brand user can now visualize any supplier material that has been uploaded to swatchbook on their own 3D model.

Amazing 3D assets

Not only does swatchbook deliver over 100 detailed 3D assets, but users now also have the ability to visualize materials on standard CLO presets that represent the proper draping of a predefined material. This will further aid in understanding the physical properties of a fabric in addition to the photographic representation of the material.

Dedicated China server

In order to improve performance for both suppliers and brands when using swatchbook in mainland China, swatchbook has set up as dedicated server in China that will ensure that the swatchbook platform will perform fast and reliable. The mobile application will automatically switch to the China server when roaming on any Chinese cellular or WiFi network.

Over 700 enhancements

The latest update features over 700 enhancements for both mobile and browser which can be categorized into the areas of user experience, visualization, integration and licensing.


swatchbook’s latest update is immediately available to all current subscribers. An updated version of the mobile app for iOS can be downloaded from the Apple App Store. An Android version will be made available later this year.

Learn more

To learn more about swatchbook’s latest capabilities, integrations and partners visit www.swatchbook.us or www.swatchbook.cn, or contact team@swatchbook.us, or sales@swatchbook.cn.

About swatchbook, inc

swatchbook is a design & software company that develops applications that make you smile. Founded in 2017, the company focuses on the development of cloud, desktop & mobile software applications that help integrate the creative community within an organization into the product development process.

swatchbook is located in sunny Irvine, CA. Its founders share a deep passion for good design & workflow, as well as a deep understanding of the challenges in the digital product development process & the future needs of companies in many industries.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.