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swatchbook partners with Foundry to deliver innovative software and workflow solutions


Native support for Colorway from inside the swatchbook platform as the first deliverable

New York , NY, June 17, 2019 – swatchbook, inc., the designers and makers of the cloud-based material lifecycle management platform swatchbook and Foundry, the leading developer of creative software for the Digital Design, Media and Entertainment industries, today announce their software integration. Users of swatchbook’s and Foundry’s offerings will be able to manage their digital materials and supporting assets in with direct access through Foundry’s design solutions.

The first deliverable of this partnership is swatchbook’s native support of Foundry’s Colorway, the industry leading application for 3D asset management for artwork variations.

“With our focus on the fashion industry we have seen Modo and Colorway emerge as the de facto standard in footwear design”, says Yazan Malkosh, founder and CEO of swatchbook. “Partnering with Foundry will allow us to integrate both of our solutions even tighter to further streamline the user’s workflow, giving them a single place to effectively manage their materials and supporting assets.”

“We are excited to join this partnership which supports our goal to help brands use the power of 3D to bring better products to market faster. Finding and experimenting with different virtual materials has never been easier with this integration. Designers can bring their ideas to life quickly and iterate on them, as they simulate design variations with Colorway in real-time. All without the need to print designs or make changes to physical prototypes”, says Jon Wadelton, Chief Technology Officer, Foundry.

swatchbook support for Colorway

swatchbook has extended its material meta-data description to allow the native support of Colorway’s unique shader definition. To use a set of materials for design variations of a product in side Colorway, users simply put all materials inside a collection inside swatchbook. With the powerful visual representation of materials in form of photographic images, real-time 3D and Augmented Reality (AR), users will be able to explore all the materials on the browser or on the swatchbook mobile app to ensure that the right materials have been selected prior to working with them inside Colorway.

Once satisfied, swatchbook’s sync application allow users to download the desired collections to their desktop. The sync application downloads all the necessary data for a seamless import into Colorway, and immediate creation of their design variations.

Working with real materials

The support for Colorway is not only available for the materials the user uploads, but any of the 5,000+ materials that have been uploaded by suppliers. Any material can be customized accordingly by individual organizations so it can be used inside of Colorway without affecting the public representation of the material. All custom additions and metadata for each material are only visibly to the organization that added the information.


swatchbook’s support for Colorway is part of the latest update that is immediately available to all current subscribers.

Learn more

To learn more about swatchbook’s latest capabilities, integrations and partners visit www.swatchbook.us or www.swatchbook.cn, or contact team@swatchbook.us, or sales@swatchbook.cn.

Colorway intelligently allows designers to bring all aspects of their workflow together into one, intuitive interface. Without needing to learn how to use a complex 3D application, the designer can interact with photorealistic 3D models and use them in their presentations. To learn more about Colorway’s unique feature set visit https://colorway.foundry.com/.

About swatchbook, inc

swatchbook is a design & software company that develops applications that make you smile. Founded in 2017, the company focuses on the development of cloud, desktop & mobile software applications that help integrate the creative community within an organization into the product development process.

swatchbook is located in sunny Irvine, CA. Its founders share a deep passion for good design & workflow, as well as a deep understanding of the challenges in the digital product development process & the future needs of companies in many industries.

About Foundry

Foundry develops creative software for the digital design, media and entertainment industries. With a 20-year heritage and a portfolio of award-winning products, Foundry advances the art and technology of visual experience in partnership with creative leaders around the globe.

Clients and partners include major feature film studios and post-production houses such as Pixar, ILM, MPC, Walt Disney Animation, Weta Digital, DNEG, and Framestore as well as automotive, footwear, apparel and technology companies such as Mercedes, New Balance, Adidas and Google. Foundry partners with these companies to solve complex visualization challenges to turn incredible ideas into reality.

The company’s products are used to create breathtaking visual effects sequences on a wide range of feature films, video-on-demand, television and commercials. Foundry software was integral in the making of every VFX Oscar-winning film, award-winning TV show and commercial for more than a decade.

Founded in 1996, Foundry is headquartered in London, with 300 staff and a presence in the US, China, Japan, Australia and Europe. In 2015, the London Stock Exchange named Foundry one of the “1000 Companies to Inspire Britain.” It regularly features in The Sunday Times’ Tech Track as one of Britain’s fastest-growing private technology companies.

For more information visit www.foundry.com.

Our Products: Nuke, Hiero, Mari, Katana, Flix, Athera, Modo, Colorway.

© Foundry, its logo and product names are registered trademarks in the UK, USA and/or other countries.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.