Home Tag "Augmented Reality"

Augmented Reality

Augmented Reality has been a ‘buzzword’ recently in Fashion – but in 2018, both from a consumer and business perspective, it’s finally beginning to make sense and come to fruition. Not only is it considered ‘cool’ by many consumers, but it really is helping to transform the consumer retail experience (another hot topic of today).

With more content arround Fashion Augmented Reality (AR) filling our site each day, this tag is in a constant state of flux.



Conversations: Scott Amyx, Amyx+

In the fourth in a small collection of interviews with innovative entrepreneurs and thought leaders to be published throughout the year, here WhichPLM discusses the Internet of Things, machine learning and data with Founder & CEO of Amyx+, Scott Amyx. Having won numerous awards, Scott shares his cross-industry career span with WhichPLM. Amyx+ is an award-winning Internet of Things […]

The Retail Revolution

Lucy Royle shares her fourth exclusive article with WhichPLM here, exploring how brands and designers can adapt to keep up with pace. In her first instalment in this series she explored ‘The Pencil Revolution’ and the transformative ways of working for designers in our industry; in the second piece, she delved into the world of 3D and what […]

The Future of Fashion

Marlene` P. Naicker is a fashion innovation and consumer engagement consultant at CEA.Fashion. As a digital transformation thought executive and fashion entrepreneur, Marlene` shares her first piece with WhichPLM today – exploring the tools and channels that can evolve the luxury industry within a futuristic visual narrative.