Home Tag "Augmented Reality"

Augmented Reality

Augmented Reality has been a ‘buzzword’ recently in Fashion – but in 2018, both from a consumer and business perspective, it’s finally beginning to make sense and come to fruition. Not only is it considered ‘cool’ by many consumers, but it really is helping to transform the consumer retail experience (another hot topic of today).

With more content arround Fashion Augmented Reality (AR) filling our site each day, this tag is in a constant state of flux.



Texprocess 2015: PTC

At Texprocess 2015 WhichPLM caught up with PTC; in the first of many exclusive interviews given at the show here Andreas Keller, Strategic Accounts Sales Representative Retail & Consumer at PTC, and Dörthe Palkus, Business Development Retail & Consumer Europe at PTC, answer our questions. 

Exclusive: WhichPLM Reports on TXT’s Thinking Retail 2012 Event

TXT e-Solutions are no strangers to the fashion capitals of the world. The company is headquartered in Milan - where their first “Thinking Retail!” event took place - and on 29th March the rooftop Jardin d’Hiver in Paris’s Pavillon Kléber played host to the second seminar in that series.

Our Editor, Ben Hanson, was the only journalist invited to the event, and his full, exclusive report is now available to all WhichPLM readers.

NRF 2012 – The WhichPLM Report

Following on from his "Best of NRF 2012", our Editor sets out in detail his impressions from this year's National Retail Federation Conference & Expo. Covering the state of the global retail market, the emerging worldwide trends that hope to reinvigorate it, and PLM's place in both, Ben Hanson's NRF 2012 Report is not to be missed.