Augmented Reality has been a ‘buzzword’ recently in Fashion – but in 2018, both from a consumer and business perspective, it’s finally beginning to make sense and come to fruition. Not only is it considered ‘cool’ by many consumers, but it really is helping to transform the consumer retail experience (another hot topic of today).
With more content arround Fashion Augmented Reality (AR) filling our site each day, this tag is in a constant state of flux.
Here, ITC, a global IT services and solutions company, share their fifth guest blog with us. Written by Preethi L and Priyanka Sarkar (Process Consultants for Retail and Soft Goods at ITC Infotech), this blog explores what is know as the ‘Virtual Dressing Room.’
At Texprocess 2015 WhichPLM caught up with PTC; in the first of many exclusive interviews given at the show here Andreas Keller, Strategic Accounts Sales Representative Retail & Consumer at PTC, and Dörthe Palkus, Business Development Retail & Consumer Europe at PTC, answer our questions.
In this guest article, the team behind popular textile and technology exhibition, TexProcess, discuss the catch-all term: ‘Information Technology’.
TXT e-Solutions are no strangers to the fashion capitals of the world. The company is headquartered in Milan - where their first “Thinking Retail!” event took place - and on 29th March the rooftop Jardin d’Hiver in Paris’s Pavillon Kléber played host to the second seminar in that series.
Our Editor, Ben Hanson, was the only journalist invited to the event, and his full, exclusive report is now available to all WhichPLM readers.
Following on from his "Best of NRF 2012", our Editor sets out in detail his impressions from this year's National Retail Federation Conference & Expo. Covering the state of the global retail market, the emerging worldwide trends that hope to reinvigorate it, and PLM's place in both, Ben Hanson's NRF 2012 Report is not to be missed.