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First Insight

Here you will find an assortment of pieces from First Insight.

Exclusive editorial content is dispersed between First Insight news – covering new customers, new releases and success stories. More information on First Insight can be also accessed via their own company listing (accessible within these pages, or via our Supplier Listings tab on the menu bar above).



First Insight Announces New Insight Customer Experience (iCX) Platform

Digital Testing Leader Launches Next-Generation Voice-of-Customer Capabilities, Enabling Retailers and Brands to Grow Sales and Increase Brand Equity by Engaging, Segmenting and Targeting New Customer Groups   PITTSBURGH, July 17, 2019 — First Insight, Inc., the world’s leading technology company transforming how retailers and brands make product investment, pricing and marketing decisions, today announced the […]

First Insight Continues Global Expansion with New Offices in Europe and Asia

International Roster of Clients Now Includes Superdry and Bata India As First Insight Broadens Global Capabilities  CEO Greg Petro to Lead Discussion on Future of Brands and Need for Customer Centricity at World Retail Congress in Amsterdam PITTSBURGH, April 4, 2019 — First Insight, Inc., a global technology company transforming how leading retailers make product investment, pricing […]

First Insight Reveals New Analytics Solutions for Merchandising and Planning at NRF 2019

Leading Customer-Centric Merchandising Platform Provider to Showcase Next Generation Capabilities at NRF’s Big Show in New York PITTSBURGH, PA  – January 7, 2019 – First Insight, Inc., a global technology company transforming how leading retailers and brands make product investment, pricing and marketing decisions, today announced a major expansion of its customer-centric merchandising platform.  These new […]

First Insight Launches First Customer-Centric Merchandising Platform

Expanded suite of solutions applies machine learning and predictive analytics to voice of customer data to drive dramatic sales and margin gains through better product decisions. PITTSBURGH, PA, October 16, 2018 – First Insight, Inc., a global technology company transforming how leading retailers make product investment and pricing decisions, today announced the launch of the industry’s first […]

rue21 Selects First Insight for New Product Testing

Fast Fashion Retailer is Using Predictive Analytics to Assist with Buying Decisions WARRENDALE, PA– May 1, 2018 – http://www.firstinsight.com/, a technology company transforming how leading retailers make product investment and pricing decisions, and https://www.rue21.com/store/, a U.S.-based fast fashion retailer, today announced that they have forged a long term partnership. rue21 is using First Insight’s consumer-driven […]