Digital Testing Leader Launches Next-Generation Voice-of-Customer Capabilities, Enabling Retailers and Brands to Grow Sales and Increase Brand Equity by Engaging, Segmenting and Targeting New Customer Groups   PITTSBURGH, July 17, 2019 — First Insight, Inc., the world’s leading technology company transforming how retailers and brands make product investment, pricing and marketing decisions, today announced the […]

International Roster of Clients Now Includes Superdry and Bata India As First Insight Broadens Global Capabilities  CEO Greg Petro to Lead Discussion on Future of Brands and Need for Customer Centricity at World Retail Congress in Amsterdam PITTSBURGH, April 4, 2019 — First Insight, Inc., a global technology company transforming how leading retailers make product investment, pricing […]

Leading Customer-Centric Merchandising Platform Provider to Showcase Next Generation Capabilities at NRF’s Big Show in New York PITTSBURGH, PA  – January 7, 2019 – First Insight, Inc., a global technology company transforming how leading retailers and brands make product investment, pricing and marketing decisions, today announced a major expansion of its customer-centric merchandising platform.  These new […]

Fast Fashion Retailer is Using Predictive Analytics to Assist with Buying Decisions WARRENDALE, PA– May 1, 2018 – http://www.firstinsight.com/, a technology company transforming how leading retailers make product investment and pricing decisions, and https://www.rue21.com/store/, a U.S.-based fast fashion retailer, today announced that they have forged a long term partnership. rue21 is using First Insight’s consumer-driven […]