In today’s guest post, Emma Hayes, womenswear customer fit expert and Founder of At Last, shines a light into the hole we seem to have created for ourselves with free postage. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, and is fascinated by bodyshape diversity.
Here you will find an assortment of pieces surrounding the world of Fit.
This tag is in a constant state of flux, with more news and articles filling our site each day.
Here WhichPLM’s fit expert, Mark Charlton, shares his views on fit in relation to department stores – and what they might have been getting right all along…
The MOTIF e-learning platform will connect apparel industry professionals around the world with the skills and expertise they need to transform their businesses, lives and careers New York – October 31st, 2018 – Global fashion innovations company Alvanon is set to launch MOTIF, a unique apparel knowledge and continual e-learning hub that will help solve the skills’ […]
In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]
In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]