Home Tag "Fit"

Fit

Here you will find an assortment of pieces surrounding the world of Fit.

This tag is in a constant state of flux, with more news and articles filling our site each day.



Fit has a Communication Problem

In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]

Why Recreate a Broken Process?

In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]

The Rebirth of Bespoke

In his fourth exclusive piece for WhichPLM, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark discusses the rebirth of the bespoke industry, and technology’s part in this. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and […]

Conversations: Alvanon & BodiData

Continuing our collection of interviews with innovative entrepreneurs and thought leaders for 2017, we recently talked with Janice Wang, CEO of Alvanon, and Tuoc Luong, CEO of BodiData. Janice and Tuoc took some time out to talk openly about their recent partnership and what this means for the industry, about working in 3D, and their […]