The MOTIF e-learning platform will connect apparel industry professionals around the world with the skills and expertise they need to transform their businesses, lives and careers New York – October 31st, 2018 – Global fashion innovations company Alvanon is set to launch MOTIF, a unique apparel knowledge and continual e-learning hub that will help solve the skills’ […]
In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]
In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]
In today’s slightly different guest piece, Candace Barritt, a final year student studying Fashion Management at Nottingham Trent University, shares her thoughts on unisex jeans with us – a topic she researched heavily for her university dissertation.
In his fourth exclusive piece for WhichPLM, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark discusses the rebirth of the bespoke industry, and technology’s part in this. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and […]
Continuing our collection of interviews with innovative entrepreneurs and thought leaders for 2017, we recently talked with Janice Wang, CEO of Alvanon, and Tuoc Luong, CEO of BodiData. Janice and Tuoc took some time out to talk openly about their recent partnership and what this means for the industry, about working in 3D, and their […]
In his third piece in an exclusive series for WhichPLM, fit expert Mark Charlton explores customisation, mass production and made-to-measure. He qualifies the difference between bespoke and customisation, and shares how he believes brands and retailers should approach their models.