In her first guest piece for WhichPLM, Kathleen M Berry (PhD, MMSc) explores the issues of well-fitting garments, in particular for female consumers. Kathleen is the Founder of the Pattern Making Academy (PMA), which teaches the foundational principles of pattern making / pattern engineering systems with an emphasis on fitting.
Here you will find an assortment of pieces surrounding the world of Fit.
This tag is in a constant state of flux, with more news and articles filling our site each day.
In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit, specifically with ecommerce. Emma hopes much more attention will be given to the reasons why apparel is being sent back as unsuitable in the near-future.
In her latest piece for WhichPLM, Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear – and offers a promising way out. Emma has worked in retail for over 3 decades, with a specific focus on womenswear and lingerie, […]
In his first post for WhichPLM this year, fit expert Mark Charlton explores the competitive advantage that is fit. Mark believes that fit and sizing need to be treated in a similar way to other product attributes (colour, fabric, wash etc.) in order to be fully understood and iterated.