In his third piece in an exclusive series for WhichPLM, fit expert Mark Charlton explores customisation, mass production and made-to-measure. He qualifies the difference between bespoke and customisation, and shares how he believes brands and retailers should approach their models.
Here you will find an assortment of pieces surrounding the world of Fit.
This tag is in a constant state of flux, with more news and articles filling our site each day.
In WhichPLM’s second piece for 2017, and his second exclusive article for us, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark explores the changing role of the retail associate with regards to fit, and what disruptive technologies will bring to the future of fit.
In his first exclusive article for WhichPLM, Mark Charlton discusses the problem our industry has with fit. Mark has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level, and sits on WhichPLM’s Expert Board.
Ben Hanson reports on ASBCI’s recent “Fashion Fit for the Future” conference, which took place in Leeds, UK in early October. Serving as WhichPLM’s Editor from 2008 to 2014, Ben remains a top contributor to the site.
In this guest blog Charles Benoualid, VP Research & Development for Visual 2000 International Inc., explores how QR codes can be used in the world of fashion.