Athleisure: the emerging fashion statement that is becoming the new normal
In this piece recurring WhichPLM contributors, ITC Infotech, explore the athleisure trend. Swati Sinha and Srilakshmi Narayanaswamy, both Lead Consultants for ITC, discuss the coinage of the term, its rise in popularity in recent years, and how retailers and brands can capitalize on the opportunity with a focused approach.