Home Tag "Lydia Hanson"

Lydia Hanson

Lydia Hanson has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.

Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.



Great Expectations

Here our Editor, Lydia Hanson, shares her thoughts on today’s ‘consumer experience’ and the expectations placed on both the consumer and the business they are buying from. As a member of Gen Y herself, Lydia focuses on millennials in particular …despite hating the term.