Multi-Dimensional Body Shapes; the Department Store’s Secret Weapon?
Here WhichPLM’s fit expert, Mark Charlton, shares his views on fit in relation to department stores – and what they might have been getting right all along…
Mark Charlton
With more than 20 years’ experience in the apparel industry, Mark Charlton is a technical leader who has worked with manufacturers, trading companies, direct-to-consumer retailers,omni-channel national and global brands. His key focus is product groups from M2M tailoring to lingerie and everything in-between.
He has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level. Additionally, Mark has a proven record of driving and implementing organizational and process change from corporate teams throughout the global supply chain.
Can Merchants Help Solve the Fit Problem?
Following his article earlier this year exploring the importance of a ‘Chief Fit Officer’, here WhichPLM’s fit expert, Mark Charlton, shares his views on the role of the merchants when it comes to apparel fit.
Chief Fit Officer
Following his article exploring sizing standards, in his latest exclusive for us, WhichPLM’s fit expert, Mark Charlton, now discusses the lack of ownership around fit, and how this has caused problems throughout the industry.
‘Plus size’ or the new normal?
In his latest exclusive for us, WhichPLM’s fit expert, Mark Charlton, discusses the concept of ‘plus size’, and the associated pitfalls brands and retailers often fall into.
Could Fit be the Answer to Consumer Loyalty?
In his second exclusive for this year, WhichPLM’s fit expert, Mark Charlton, discusses how fit could be the answer to consumer loyalty.
Fit has a Communication Problem
In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]
Why Recreate a Broken Process?
In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]
The Rebirth of Bespoke
In his fourth exclusive piece for WhichPLM, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark discusses the rebirth of the bespoke industry, and technology’s part in this. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and […]
Lean Product Development
In his fourth piece in an exclusive series for WhichPLM, fit expert Mark Charlton explores how lean product development can help brands and retailers achieve speed to market.
A Fit Guru’s Guide to Customization
In his third piece in an exclusive series for WhichPLM, fit expert Mark Charlton explores customisation, mass production and made-to-measure. He qualifies the difference between bespoke and customisation, and shares how he believes brands and retailers should approach their models.