Home Tag "Mark Charlton"

Mark Charlton

With more than 20 years’ experience in the apparel industry, Mark Charlton is a technical leader who has worked with manufacturers, trading companies, direct-to-consumer retailers,omni-channel national and global brands. His key focus is product groups from M2M tailoring to lingerie and everything in-between.

He has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level. Additionally, Mark has a proven record of driving and implementing organizational and process change from corporate teams throughout the global supply chain.



Fit has a Communication Problem

In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]

Why Recreate a Broken Process?

In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]

The Rebirth of Bespoke

In his fourth exclusive piece for WhichPLM, Mark Charlton continues his discussion surrounding fit in our industry. Here, Mark discusses the rebirth of the bespoke industry, and technology’s part in this. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and […]