Home Tag "Mark Charlton"

Mark Charlton

With more than 20 years’ experience in the apparel industry, Mark Charlton is a technical leader who has worked with manufacturers, trading companies, direct-to-consumer retailers,omni-channel national and global brands. His key focus is product groups from M2M tailoring to lingerie and everything in-between.

He has an uncompromising approach to understanding the complexities of apparel fit, both on a consumer and global level. Additionally, Mark has a proven record of driving and implementing organizational and process change from corporate teams throughout the global supply chain.



Fit has a Communication Problem

In his first exclusive for 2018, WhichPLM’s fit expert, Mark Charlton, discusses how simple brand communication can help the fit challenge in fashion. We all know a great fit when we find one; in business we all understand fit is a competitive advantage. So why is it so hard to find a fit that fits […]

Why Recreate a Broken Process?

In his latest exclusive for us, fit expert Mark Charlton discusses the recent obsession with re-designing the fitting room experience, and shares his plea for fit intent. I have a passion for great fitting apparel and for over 20 years I have been helping brands fit apparel, understand sizing constructs and globalize fit offerings. In […]