In today’s fashion landscape, the physical and the digital are not as black and white as they once were; filling that grey in between is virtual reality: the melding of the physical and digital worlds.
Not to be confused with augmented reality (AR), VR is helping to transform the consumer retail experience. Just like with many other new industry acronyms (the IoT, Industry 4.o, AR), VR is a huge part of the digital transformation we’re living today.
Whilst WhichPLM cover the retail, footwear and apparel market as a whole, below you’ll find those posts which directly cover Fashion Virtual Reality (VR).
This tag is in a constant state of flux, with more news and articles filling our site each day.