Home Press release TAILORIT redesigns the product development process at HAMM RENO

TAILORIT redesigns the product development process at HAMM RENO


HRG_LogoIn June 2015, after a project duration of 18 months, TAILORIT will successfully complete the restructuring of the product development at Hamm Reno. The project stands in context of an integrated verticalization strategy, as the company reorganizes their processes ranging from planning the group turnover to in-season-management – visually developing “from cow to customer”.

“The processes of assortment planning, development and buying became more customer-focused – supported by a PLM system,” the Executive Director IT & Logistics of the HR Group Felix Finger describes. “TAILORIT managed the project, starting with the derivation of the project goals from the corporate strategy to the implementation of the PLM systems in multiple divisions. TAILORIT took an active role as the project lead, responsible also for the change management and the quality assurance during implementation.”

Clearly defined brand profiles and therefore a meaningful brand message at the Point of Sale established the basis to align the purchasing- and development processes with the market situation and the customer demands. The result: A narrow defined assortment leading to an improved performance and a clear brand image. The newly introduced PLM-system both ensures and supports these changes. New structures and procedures were defined and displayed for the entire development process of own product lines. Data is updated in real time – regardless of when and how it occurs. The visualization of the entire process  supports the decision-making process with transparency and access at any time. As a result, products are developed quicker and more efficiently.

150 internal users, suppliers, manufacturers, and other partners are now working in one system, synchronizing all development processes, from the range planning, product specifications and prototype requirements to the handover of a style to the procurement process. “Thanks to the dedication and motivation of everyone involved, the project was implemented successfully ,” says Franziska von Becker, Principal at TAILORIT. Together with Felix Finger (Hamm Reno group) she was responsible for the management of the project.

A rigid purchasing process was transformed into a flexible product development process that could be controlled at any given time with the aim of providing the right products to meet the customer’s desires.

Felix Finger summarizes “the professionalism and the proactive approach of TAILORIT relieved our own organization. Together, we have found the best solution which has been implemented with manageable effort in our organization.”


TAILORIT is the consulting specialist for the particular needs of the fashion industry, offering independent, efficient and performance-oriented advice to production and retail enterprises. We monitor and optimize all structures, processes and tools from production and procurement, to logistics, to the PoS, resulting in promptly implementable value enhancement strategies based on current best practices, which have been tried and tested across the industry, and which allow us to achieve the industry’s two key strategic goals: Operational Excellence and Shopping Experience.


Counting about 750 Retail Stores and more than 1.800 wholesale areas, the Hamm Reno Group (HR Group) is one of the leading shoe distributors in Europe. The company was founded in 2005 through a merger of the Hamm and the RENO groupa of companies. The HR Group can look back on over 120 years of tradition in the footwear trade. Comprehensive expertise and a good feel for trends characterize their organization. The strength of the HR Group lies in the diversity of its business divisions: Being active in some 20 countries in the areas of wholesale, system, specialist and retail trade in various market segments.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.