Home Press release Tamara Mellon Strides Ahead with Centric PLM™

Tamara Mellon Strides Ahead with Centric PLM™

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Luxury women’s brand chose Centric PLM for SMBs to be more reactive to customer demand

CAMPBELL, Calif., February 18, 2020 – Tamara Mellon, the luxury women’s brand, has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

As the co-founder of Jimmy Choo, Tamara Mellon knows the luxury world inside out. She launched her namesake brand in 2016, redefining luxury with a direct-to-consumer model that offers shoes and handbags designed ‘by women, for women’ with genuine Italian craftsmanship at the best price.

Tamara Mellon Brand wanted to get closer to the customer and needed a more efficient product development system than spreadsheets and emails.

“We’re always looking for new ways to give our customer what she wants when she wants it,” says Louis Graci, Director of Production and Product Development at Tamara Mellon Brand. “Critical to that is increasing the speed of production. Currently the process is manual and time-consuming, so we need the PLM to provide one central location for our cross-functional (and global) team to collaborate.”

Tamara Mellon Brand selected Centric SMB, Centric Software’s SaaS, cloud-based PLM solution for emerging brands, based on its intuitive interface and Centric’s experience in fashion and footwear.

“The platform is easy to use and navigate,” says Graci. “It has a similar feel to Excel, making it a seamless transition. Centric’s experience in the luxury industry provides the best fit for our needs.”

“Having our product-related data in one centralized location is a huge step forward. Centric Footwear PLM is a flexible solution that gives us the ability to scale our team, make our development process more efficient, improve our data and analytics functionality and – longer term – provide the foundation for improving our to-market speed and replenishment capabilities as the business grows,” Graci adds.

“We are very happy to partner with Tamara Mellon as our latest Centric SMB customer,” says Chris Groves, President and CEO of Centric Software. “By making the decision to invest in best-in-class PLM, Tamara Mellon is creating a strong base for future growth.”

Learn more about Centric SMB and Centric Footwear PLM

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Tamara Mellon (www.tamaramellon.com)

Tamara Mellon is a next-generation luxury women’s brand. The brand is breaking all the traditional rules of fashion, eliminating the 6x retail markup by going direct-to-consumer, and ignoring the fashion calendar with weekly product drops. Tamara Mellon shoes and handbags are made in the best Italian factories, and the brand offers a complimentary cobbler service for two years after purchase as part of its commitment to reimagine luxury service. As an outspoken advocate of women’s issues, Tamara Mellon is creating a community of like-minded, next-generation luxury consumers. To learn more, visit www.tamaramellon.com @tamaramellon

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.