Last week at the IMB Forum, WhichPLM caught up with Andrew Dalziel, Lawson’s Marketing Director – Fashion Industry.
Andrew has been in his current role as the (global) Marketing Director for the Fashion Industry since 2006, covering both the ERP and PLM solutions. For ten years previous, he worked at Lawson, formerly Intentia, in Supply Chain Management and Planning with apparel and textile companies in solution consulting and product management roles, where he developed some of the fashion tools that Lawson have today.
Do you think the visibly lower attendee numbers here at the IMB will affect the overall success of the exhibition?
“The event initially was relatively quiet, but we did meet several ‘decision-making’ prospects interested in PLM.”
So, why should clients consider Lawson Fashion PLM over other vendors?
“Our number one differentiator is that Lawson’s Fashion PLM is apparel-specific. The solution was built for the industry by people from the industry. Also, Lawson Fashion PLM is a true web based solution and therefore a true PLM solution. Not to mention the broad range of product development processes covered with tools including: Storyboard – a web-based storyboarding tool with asset management functionalities that allows designers to create digital storyboards and share them with other teams across the global organization. Lawson Fashion PLM also has a unique Fabric & Trim module for material development. This is something that many vendors don’t have or have to use a ‘work around’ for, so we can support fabric and trim development as well as garment development.”
Lawson bought the Freeborders PLM software division in March 2008, so what has happened to the PLM solution since then?
“Since the software was purchased last year, a lot of work has gone into integrating the company, processes and people, as well as rebranding the PLM product to Lawson Fashion PLM. At the IMB Show, we announced the delivery of a new Service Pack for the Lawson Fashion PLM application with 20 usability enhancements delivered based on feedback from customers as well as functionality enhancements based on customer requests. (Please see press release: Lawson Delivers Enhanced Fashion PLM Functionality
Although Andrew remained very tight-lipped about upcoming developments to the PLM solution, including the possibility of multi-language capabilities, Lawson has recently unveiled their intention to integrate both the ERP and PLM solutions. “We recently published a ‘statement of direction’ that we’re developing an interface into the ERP system as we visualise that the future of PLM and ERP will become more integrated to create a ‘holistic PLM’ right across the company.”
More about Lawson’s Fashion PLM Solution
The Lawson Fashion PLM solution has been independently evaluated by the WhichPLM team using our custom-built for the apparel industry, 650+ question RFI. To view the scores, please visit the Lawson page on WhichPLM (Please note, access requires registration. Register for free by emailing: firstname.lastname@example.org or complete the Contact Us form.
Want to hear more from the experts in the Apparel PLM sector?
Look out for the upcoming WhichPLM feature interviewing ten of the leading Apparel PLM experts from PLM Solution vendors including: Lectra, Zweave, Gerber Technology, PTC, Yunique Solutions and Porini.
More on the IMB from WhichPLM…
WhichPLM IMB Round Up IMB Highlights…
Mark Harrop’s blog from the IMB: WhichPLM Blog 24 Apr, 2009: IMB Forum 2009