Home Press release The Parker Avery Group Launches Retail Assortment Planning Study

The Parker Avery Group Launches Retail Assortment Planning Study


“Unraveling the Mysteries of Assortment Planning”

 ATLANTA, GA – July 15, 2015 – The Parker Avery Institute, the research arm of The Parker Avery Group, is pleased to announce the launch of its 2015 research study focused on retail assortment planning. Titled “Unraveling the Mysteries of Assortment Planning,” this study seeks to explore retailer perspectives on the subject, comprehend the many definitions of assortment planning across the retail landscape, and explore variations in how assortment planning is used in today’s omnichannel retail environment. Parker Avery will also investigate the use of assortment planning tools and solutions, as well as retailers’ existing and desired capabilities to support this strategic retail business process.

The study will be conducted during July and August of 2015, with the final report to be published in November. In addition to the study findings, Parker Avery will provide insights on how retailers can leverage assortment planning tools and industry leading processes to achieve success in driving alignment between assortments and customer demand as well as enhancing profitability.

Parker Avery’s President and Managing Partner, Clay Parnell, will present the study’s key findings and insights at Apparel Magazine’s acclaimed “Apparel East” retail event to be held October 29th in New York City. For more details about Apparel East, please visit: http://apparel.edgl.com/2015-apparel-east.

Parker Avery welcomes retail merchandising and planning professionals to participate in the study. Please contact the firm’s research department at theparkeraverygroup@parkeravery.com if you are interested in participating.

About The Parker Avery Group

The Parker Avery Group is a boutique strategy and management consulting firm. The firm’s professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery combines solid retail industry experience with proven consulting methodology to deliver measurable results. We specialize in merchandising, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy and operational improvements. The Parker Avery Group helps clients develop enhanced business strategies, design improved processes and execute global business models. To find out more about The Parker Avery Group’s services and industry thought leadership, please contact us at contact@parkeravery.com.

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