(GLOUCESTER, MASS, JANUARY 04, 2010) TradeStone Software, delivering Merchandise Lifecycle Management solutions that unify the design, sourcing, ordering and delivery of private label and branded goods, today announced that Tony Wood has been named as Vice President of Marketing for the Company. In this role Wood will lead TradeStone’s strategic and tactical marketing efforts, combining the execution of programs with market messaging and product positioning, to further establish the TradeStone brand globally.
Prior to joining TradeStone, Wood served as Head of Product Marketing & Product Management at a UK-based provider of Web-based PLM, sourcing and supplier management solutions, where he was responsible for overhauling the company’s product positioning and communication of value-based messaging out to the market. In his role Wood also managed the product roadmap, working closely with customers, prospects and analysts to ensure new requirements were balanced against the company’s own business and commercial objectives.
Previously, Wood held various senior roles including EMEA Program Manager for SAS Institute’s Retail & CPG division, where he was a key contributor to the creation and marketing of the company’s Retail & Supply Chain Intelligence solutions.
“2009 was a banner year for TradeStone, both in terms of revenue and company growth, and we have even higher expectations for 2010,” said Sue Welch, CEO, TradeStone Software. “We recognize that a strong commitment to both strategic and tactical marketing activities are critical to that continued growth. We’re delighted to add Tony’s considerable experience of marketing retail technology solutions to the company’s executive management team.”