Home Press release Turkish based COLIN’s brand select DeSL’s Fashion PLM Solution

Turkish based COLIN’s brand select DeSL’s Fashion PLM Solution


(Cardiff, United Kingdom , 16th May 2013)  DeSL announces that Turkish based fashion brand and retailer COLIN’s, has selected and implemented DeSL’s PLM solution. Established in Istanbul in 1983, COLIN’s has grown to become a leading fashion brand and has expanded to 670 stores in 32 countries.  Following a detailed and comprehensive evaluation of the global PLM market, COLIN’s selected the DeSL PLM solution to help support the Company’s growth plan to achieve 1,200 stores and presence in 50 countries within a five year timescale.

COLIN’s were impressed with the DeSL PLM solution on a number of levels. Firstly, the breadth of the solution to support not only the full design and development process, but also detailed process management across purchase order management, order placement, supplier management, sample management, manufacturing and quality control. Additionally, the ability of the system to manage supplier quotations, pricing, document management to full collaboration across the product lifecycle, gave assurance to COLIN’s that the DeSL PLM solution would meet all of their specific requirements.

Caglar Belirgen, Head of Sourcing and Technical Group at COLIN’S commented, “The fact that the DeSL PLM solution is highly configurable was a huge advantage for us, giving us the ability to have a  fully customized system for our company  without the need for hardcore programming and development.  We needed a solution that would help manage a highly changable and complex processes across the whole development, manufacturing  and delivery process.  The DeSL solution directly addresses this, through  providing a platform of collaboration with our suppliers ensuring that all communications are tracked, monitored and updated in real time.”

Caglar continued, “Many activities change constantly such as the sample process , changes  made during manufacturing which influences costs and pricing, which then has an impact on distribution and warehousing.  The DeSL PLM gives us the ability to manage constant change in all areas of the business, react accordingly and provide visibility of the complete supply chain operation.”

Colin Marks, CEO of DeSL commented, “ We are proud to work in partnership with such a respected  fashion brand as COLIN’s and in doing so, providing a world leading PLM solution to the Turkish market. The DeSL PLM solution has been adopted by some of the world’s leading fashion brands and manufacturers, and we are delighted to have expanded this footprint into Turkey. COLIN’S is a company with stong international growth plans and the DeSL PLM solution will support this continued growth through enabling complete collaboration across their supply chain.”


COLIN’S was incorporated by EROĞLU Family in Istanbul in 1983. Since then, COLIN’S has been following its principles in accordance with the rules of sustainability in organization and retail operations. With its large production power, COLIN’S has a wide range of products which consist of casual clothing, fashion and accessories. With 670 stores in 32 countries and total 170.000 m2 area and 3,000 workers, COLIN’S is one of the most dynamic players in ready-made clothing business around the world. The vision is to be one of the largest and the most popular ready-made clothing brands in the world in 2015 http://www.colins.com.tr

About DeSL

DeSL is a global company delivering integrated web based end to end solutions for the Fashion, Apparel, Textile and Footwear sectors.  Applications include PLM, ERP, SRM and E-Commerce modules, designed specifically for fashion & footwear companies operating in retail, wholesale and manufacturing sectors. DeSL is also one of the few companies to deliver solutions built entirely using the Microsoft.Net framework.

The company is head-quartered in the UK, with offices in New York, Shanghai, Turkey & Australia.  DeSL has been delivering solutions to the fashion industry since 2002. Customers include some of the world’s most renowned fashion brands and largest fashion manufacturers. DeSL has a global customer base covering United Kingdom, United States, Western Europe, China, Sri Lanka, Cambodia, Mauritius, Turkey, Bangladesh and North Africa. www.desl.net

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.