Home Press release TXT appoints industry veteran to lead North American expansion and global marketing

TXT appoints industry veteran to lead North American expansion and global marketing


Peter Charness TXTFebruary 2014 – TXT MAPLE LAKE, a leading international provider of integrated and collaborative planning solutions, today announced the appointment of Peter Charness as Senior Vice President North America and Chief Marketing Officer. Charness is a respected Industry leader in the merchandise and supply chain planning space, having significant international experience in both retail and CPG. Charness started his career in retail covering a number of operational as well as IT positions, and then moved onto the software industry – including leadership roles at organisations such as JDA Software and Manthan Systems – and building deep expertise in planning and analytics solutions.

Following our acquisition of MAPLE LAKE in 2012 and the recruitment of key personnel in Sales and Delivery in North America throughout 2013, Mr. Charness’ appointment in January 2014 continues our strategy of increasing resources and our focus on the North American market,” commented Marco Guida, CEO of TXT. “TXT continues to leverage our extensive experience of working with over 350 global brands and retailers worldwide in developing our next generation integrated planning solution. TXTPlanning was built from the ground up on a single platform to cover all merchandising processes, from product design, through to in store replenishment.”

 “In an era when retailers are faced with rapid changes in technology and shopper behavior, their critical planning requirements are often supported by a hodgepodge of technologies and processes that are poorly integrated, featuring the same basic capabilities that were introduced over a decade ago,” noted Charness. “TXTPlanning finally solves the challenge of creating customer driven assortments, leveraging on predictive capabilities, work flow driven processes and an interface which is easy to use and easy to adopt by retail planners and by all the other stakeholders. I am very pleased to be joining TXT to support the roll-out of this next generation planning solution to the market.


TXT MAPLE LAKE is a leading provider of integrated and collaborative planning solutions for the retail and fashion sectors. Its proven expertise in merchandise and assortment planning, allocation, product lifecycle management (PLM), demand forecasting & replenishment contribute to maximising sales and profitability for retailers and fashion brands worldwide.

The company’s customers represent many of the leading global retailers and brands, including: Aeropostale, Arcadia Group, Auchan, Barneys New York, Chicco, Columbia, Desigual, Geox, Guess, Levi Strauss & Co., Loewe, Louis Vuitton Malletier, Steve Madden and Tesco. TXT e-solutions acquired Maple Lake in September 2012, extending its global reach and further expanding its practice in integrated retail planning. TXT e-solutions is listed on the Italian Stock Exchange (TXT.MI). Headquarters are in Milan, with offices throughout Italy, France, Spain, Germany, United Kingdom, Canada and Australia, the company has also several partners worldwide.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.