Home Press release TXT Retail announces deal with Auchan China to deploy the complete ‘End to End’ Merchandise Lifecycle Management Solution

TXT Retail announces deal with Auchan China to deploy the complete ‘End to End’ Merchandise Lifecycle Management Solution


TXT Retail, the innovative provider of end-to-end Merchandise Lifecycle Management solutions continues its growth in Asia.

Auchan China will manage the full spectrum of their Retail processes with TXTPlanning and TXTPLM, from design and product development, to merchandise, assortment and in-season planning.

China’s retail industry has grown exponentially in recent years, both in volume and in sophistication. Auchan China’s challenge to accurately service consumer demands in over 70 hypermarkets, has become more acute, facing competition from traditional brick and mortar and ecommerce players. With TXT Retail, Auchan China will tackle the competition head-on by managing the end-to-end Merchandise Lifecycle Management process on one platform featuring advanced technology and unique functionality.


“TXT Retail has proven that it is a solid strategic partner through a long term relationship with our Parent company Auchan France and it is able to support our journey with innovative solutions and planning practices” commented Zheng Jianping, Chief Information Officer of Auchan China. “Selecting TXTPlanning and TXTPLM was a natural choice to us. We found that the clever mix of powerful algorithms and ease of use in Planning, integrated with advanced PLM is a perfect fit to our evolving needs.”

The project will adopt the complete end-to-end merchandise lifecycle management footprint including Collection Design and Development (PLM), Sourcing, Merchandise Financial Planning, Assortment Planning, Forecasting, Allocation and in-season Replenishment. Auchan China will be guided by the TXT AgileFit deployment methodology which accelerates deployment and reduces time to benefits thanks to reference processes, a fully documented, pre-configured and optimized solution framework.

“We are proud to support the growth of Auchan China with our highly functional, solid and scalable solution” said Zaki Hassan, Regional Vice President Asia at TXT Retail.“This deal with a prominent tier-1 retailer in mainland China is strategic, as we are moving ahead rapidly with our expansion strategy in Asia”.

About TXT Retail

TXT Retail is the first mover and leading provider of End-to-End Merchandise Lifecycle Management solutions for the Luxury, Fashion and Specialty Retail sectors. The TXT Retail solution is based on a flexible platform, is easy to use and to adopt and encompasses the full spectrum of activities in planning, designing, buying, distributing and delivering assortments through every stage of their lifecycle. TXT Retail projects leverage the TXT AgileFit processes, best practices and reference applications, thus ensuring high quality and fast benefit generation. TXT Retail counts on more than 300 retail specialists and serves more than 300 customers worldwide, including leading global players such as adidas, Arcadia Group, Auchan, Bata, Build-a-Bear, Camper, Carphone Warehouse, Desigual, DFS, Dior, Furla, Geox, Guess, Ecco, Lacoste, Levi Strauss & Co., Loewe, Louis Vuitton, Monoprix, Miroglio, Moncler, Orsay, Pandora, Safilo, Sephora, Sonae, Starboard Cruise Services, Takko, Tesco, Tod’s, Urban Outfitters.

TXT Retail Global Headquarters are in Milan, Italy with offices in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Spain, United Kingdom and United States. TXT Retail collaborates with selected specialized partners worldwide.

TXT Retail is part of TXT e-solutions, a company listed on the Italian Stock Exchange (TXT.MI)


Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.