Home Press release UK Apparel Suppliers & Manufacturers Discover how Connecting the Supply Chain with 3D Tools Improves Collaboration, Productivity & Profits at EFI Optitex Event

UK Apparel Suppliers & Manufacturers Discover how Connecting the Supply Chain with 3D Tools Improves Collaboration, Productivity & Profits at EFI Optitex Event


Connecting the Supply Chain with 3D: From Sketch to Production

Leicester, England – 17 October 2019 – Electronics For Imaging, Inc. has demonstrated how connecting the supply chain with 3D tools improves collaboration, productivity and profits during their seminar, “Adopting 3D tools to be leaner and cleaner,” hosted Tuesday, Oct 15, at The Stamford Court in Leicester, England. The half-day EFI™ Optitex® event was complimentary, and specifically designed for apparel suppliers and manufacturers.

The seminar included:

  • Leading industry experts from Marks & Spencer, Shop Direct, Fashion Enter, Alvanon and Leicester City Council
  • Best practice tips: how to improve profitability with 3D
  • A session with the panellists
  • Networking time
  • Product demos

Frazer Mead, Head of Global Sourcing at Shop Direct, explained the importance of building the foundations and mapping out each process, for every step of development, before taking on a 3D journey. Although only at the beginning of their 3D journey, Shop Direct believes it is a necessary one to ensure reactive and sustainable workflows are built to reflect customer demands.

Dawn Brazier, Fit Development Manager for Marks & Spencer, discussed how the company views 3D as a way to “future-proof your business”. By embracing the digital revolution, Marks & Spencer has realised benefits like testing new silhouettes and checking styles work before sending to their suppliers.

Jenny Holloway, CEO of Fashion Enter and Fashion Capital, argued how 3D is the future. Jenny believes that making steps in improving the way we work is crucial; heritage skillsets need to be retaught, and the quality of local manufacturing is ready and available. “Innovation in textiles is the future, and we need to embrace and adopt to survive”, she stated.

EFI Optitex’s own Nicole Callendar, Technical Account Manager, focused on digital fit tools. Alongside Nicole, Michael Horner, Technical Sales Specialist and Trainer at EFI Fiery Design Pro, shared with attendees tips on design, how to upload onto the cloud, and how to manage costs across different size grades.

EFI Optitex’s groundbreaking software solutions continue to meet the challenging demands of the fast-paced fashion industry, and include platforms that cover the entire supply chain, creating efficient workflows and shortening time to market.

About EFI Optitex

From design to production – we specialise in digital innovation. With over 25 years of fashion and apparel innovation history, EFI Optitex quickly responds to the industry’s changing demands and helps future-proof your business, empower your creative vision and grow your bottom line. Our groundbreaking software solutions include 2D design and 3D visualisation platforms that cover the entire supply chain, create efficient workflows and shorten time to market. To learn more about EFI Optitex, visit www.optitex.com.

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.