Home News VFB Lingerie strengthen PLM strategy with TXT e-solutions

VFB Lingerie strengthen PLM strategy with TXT e-solutions

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(LONDON, UK, 07 SEPTEMBER, 2010) VFB Lingerie, a leading European group specialized in the design, creation and distribution of underwear (part of the American group Fruit of the Loom), has selected CDMi (Collaborative Demand Management & intelligence) part of the TXTPERFORM2008 SCM suite from TXT e-solutions as the foundation for its PLM strategy.

The project is aimed at improving demand forecasting, assortment and replenishment planning, for all brands and sales channels in Europe. VFB Lingerie previously had manual and customised systems that were making it challenging to continue delivering best-in-class customer service while containing operational costs. CDMi (Collaborative Demand Management & intelligence) will support the organisation to make fact-based decisions about sales, on-shelf product mix and replenishment, while ensuring that inventory costs are kept to a minimum across all DCs and warehouses in Spain, France, Portugal, Italy, Belgium and England.

With a growing international presence, strong creative vision and a wide portfolio of brands including Gemma, Intima Cherry, Belcor, Lou, Variance, Bestform and Vanity Fair, “Accelerate planning through collaboration, improve accuracy and more importantly manage the collection lifecycle from end-to-end with stronger visibility are critical success factors” said Fernando Camps, Chief Financial Officer at VFB Lingerie. “We selected TXT for their ability to map the entire Fashion value chain, the in-depth functionality of TXTPERFORM2008, as well as their strong experience in the fashion sector which allows us to leverage on “best practices” and a proven implementation methodology.”

Mr. Camps comments further, “The combination of planning and performance management with KPIs (Key Performance Indicators) are a clear plus for both planners and managers, they will allow us examine the best trade-offs at all levels, creating a strong foundation in our tactical and strategic decision making process.”

“Lingerie specialists work in an industry where style, quality and comfort of collections, together with speed and the ability to adapt to evolving fashion trends drives market share. We are excited to work with such a talented group of people and an innovative company like VFB Lingerie. As witnessed by major analysts leading organizations seeking improved performance are growing the PLM market with record investments whilst reaping compelling benefits; I am confident that our solution will support VFB strategic and operational goals with short term results as experienced by hundreds of our customers in this space.” concluded Natalia Fernandez, Sales Director at TXT Spain

About TXT Group

TXT e-solutions is an international software products and solutions vendor and leader in “Strategic Enterprise Solutions” in the industrial and media sectors. The principal business areas in which it operates are Demand & Supply Chain Management (DSCM) with TXTPerform offer and Media & Channel Integration with TXT Polymedia company (100% subsidiary); advanced software systems for the Aerospace & Defence and Banking & Finance industries with the TXT Next offer. The company is listed on the Star segment of the Italian Stock Exchange (TXT IM). TXT has approximately 600 employees. The Company has headquarters in Milan, with offices throughout Italy, in France (Paris, Lyon), Spain (Barcelona), Germany (Chemnitz, Halle), UK (London, Wynyard).

Source: TXT Group

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.

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