Home News WhichPLM Editorial Review – 15 July 2011

WhichPLM Editorial Review – 15 July 2011


In terms of industry news the past seven days have been exceptionally quiet.  Never ones to waste an idle moment, though, the team have taken the opportunity to broaden the services we offer to brand new sectors of the industry, as well as launching another WhichPLM first.

I sat down with Paul Timson, Managing Director of GSD, to discuss the growth of “expanded PLM” solutions and why true end-to-end integration is such a worthy goal.  GSD were the first expanded PLM supplier to join WhichPLM, and Paul and I talked about why he considers this site to be such an indispensable tool for his own solution and others like it – that increasingly diverse and growing range of solutions that support and extend the scope of traditional “core” PLM.

In a timely move, Dassault Systèmes this week pioneered their work in creating an immersive, 3D virtual store for French luxury retailer EspaceMax.  Dassault’s 3DVIA Virtools are a perfect example of the kind of software that I consider to fall under the umbrella of expanded PLM.  Product lifecycle management is intended to support the product development process from inception on a designer’s desktop right through to arrival on store shelves; 3D visualisation is yet another step away from costly real-world sampling and mock-ups, and yet another move towards global collaboration across every single stage of the product development process.  You can see first-hand how compelling solutions like 3DVIA can be by running through the demo for yourself.

Last but by no means least, in the first ever WhichPLM competition Vector Vogue (creators of collaborative design library Verve Sketch – yet another member of the expanded PLM sector) are currently running a competition to give away an enterprise license to their software.  To be in with a chance of winning, simply complete the questionnaire and cross your fingers come 1 August!

You will see many, many more expanded PLM suppliers joining WhichPLM over the coming weeks.

As always, please feel free to get in touch.

– Ben Hanson



Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.