Home News WhichPLM Editorial Review – 2 March 2012

WhichPLM Editorial Review – 2 March 2012


The past seven days has been a return to normalcy after the overwhelming international response to the launch of our Events Calendar.  The news may have been dominated by selections (and I take a look at each of these below), but this week also saw the launch of Tesco Clothing’s virtual fitting room on the company’s Facebook page.  The application (developed in partnership with Metail) is certainly not the first of its kind, but it does encapsulate two distinct trends: the rise of augmented reality for retail, and the way in which companies are engaging directly with their customers through social media.

First off this week was the announcement from core PLM supplier NGC that GTM Sportswear will be implementing its extended PLM, supply chain management and sourcing solution.

CGS then revealed that fashion brand Diane von Furstenberg has chosen their BlueCherry Infinity PLM solution.  I will be speaking to CGS in the coming weeks about the company’s expansion into the European market, so watch for an interview here on WhichPLM in the near future.

The final selection this week was announced today, when Tukatech revealed that the Hong Kong-based Epic Group would be implementing the company’s CAD solution.

In the final piece of non-selection news, e-PLM supplier Singletree Technologies released the latest version of their Intellimas data management solution.

Last but not least, yesterday we announced that WhichPLM is recruiting freelance contributors to fill a number of roles.  Regular readers will be aware of just how much WhichPLM has grown since we started out in 2008.  In order to support that growth and to allow us to maintain and expand the signature mix of news, opinion and insight for which we are known, we are now looking for several experienced contributors from different areas of the apparel industry.  If you believe you have the industry experience and the ability to communicate it to many of the world’s leading retailers and brands, please get in touch.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.