Home News WhichPLM Team Verdict on DeSL Fashion PLM

WhichPLM Team Verdict on DeSL Fashion PLM


DeSL’s a relatively small company that only recently became a house hold name in the Apparel PLM world. For a few years this company was operating under the PLM radar working on their core ERP/CRM/Integrations packages. Originally they developed a core ERP solution some seven years ago and in the last three years have started to focus their attentions toward PLM. In no way is their PLM solution secondary to their ERP. In fact, I would guess it’s the other way round these days.

When benchmarking the DeSL PLM solution, it quickly became apparent that this company has a real passion for becoming one of the market leaders and their solution speaks volumes once you get underneath the bonnet or hood, for those in the USA. We were all very impressed with the breadth and depth of their PLM offering. It’s clearly one of the best solutions that we have had the opportunity to evaluate to date. The business is located in the UK, with three offices: UK, China and USA. Total number of employees to date is around 20-25.

WhichPLM High Level Evaluation Scores
SectionCommercialFunctionalTechnicalTraining and



The Company

DeSL was founded in 2002. The company started out with 3 people who worked together previously at JBA, an ERP vendor originally located in the UK. The company started developing software using the Microsoft .Net Framework in 2002 and now has a range applications designed specifically for the Apparel industry. Since 2002, until present, the company has been selling its software solutions to a wide range of customers. In 2008, DeSL was certified as a Gold Partner by Microsoft.


The PLM solution benchmarked was V 3.0 which was launched in January 2009. The original PLM solution was developed back in 2004. With a broad set of processes and deep functionality, the solution certainly meets the tasks in an efficient manner. Supported by a powerful workflow engine which operates at all levels of the product development stages including materials/components & products. Reporting is strong with quality technical specification print views and comes with full visual dashboard capabilities to enable management to work by exceptions.


From a technical standpoint, the PLM solution scored high. Built on Microsoft’s technology stack, using a SQL database, programmed in .Net framework with their own internally developed Workflow engine. The solution offers strong and robust performance and was highly reliable during the three day benchmarking sessions.


Overall, one of the strongest PLM providers benchmarked to date with a broad and deep process solution stack. Lacks some of the front end Storyboard techniques, but more than makes up for this in the way the solution integrates to the Adobe Suite to manage the creative process, which many would suggest is what the industry is looking for today. Beyond the creative process, the solution excels itself in most other processes and in the efficient manner in which the solution execute tasks. We would recommend DeSL as a positive contender in all sectors (Retail, Brands, Agents, Textiles, Footwear, and Manufacturing). Also, first solution to work over the iPhone.

Ben Hanson Ben Hanson is one of WhichPLM’s top contributors. Ben has worked for magazines, newspapers, local government agencies, multi-million pound conservation projects, museums and creative publications before his eventual migration to the Retail, Footwear and Apparel industry.Having previously served as WhichPLM’s Editor, Ben knows the WhichPLM style, and has been responsible for many of our on-the-ground reports and interviews over the last few years. With a background in literature, marketing and communications, Ben has more than a decade’s worth of experience, and is now viewed as one of the industry’s best-known writers.