Home Press release X-Rite and Pantone Announce Virtual Color and Appearance Seminar

X-Rite and Pantone Announce Virtual Color and Appearance Seminar


X-Rite’s popular on-site Fundamentals of Color and Appearance Seminar (FOCA) is now offered as an interactive, self-paced, online course.

GRAND RAPIDS, Mich., October 20, 2020 – X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, announced that its popular, in-person Fundamentals of Color and Appearance Training (FOCA) Seminar is now available in an interactive, online learning format. Similar to the classroom format, the new virtual training features self-paced modules, a detailed course guide, printed Munsell activity kit for hands-on learning, and an online discussion board that allows students to interact directly with X-Rite instructors. Attendees will learn color theory, appearance science, and best practices in order to improve color control across their workflows and supply chains.

“COVID-19 has accelerated the transformation towards online education,” said Mike Soriano, Director of Global Services, X-Rite and Pantone. “At X-Rite, we are excited to be one of the first companies to offer an eLearning format that delivers the same in-depth learning experience and content as traditional on-site seminars. Brands, manufacturers and individuals can sign-up and complete the class at their convenience and from the safety of their office or home.”

Presented by X-Rite Color Experts, the Online FOCA format is ideal for anyone who works with or specifies color. It allows quality control professionals, lab technicians, part suppliers, product developers and designers, and manufacturers to gain a solid understanding of color theory, the physics of color and lighting, color data, and spectrophotometers. Attendees learn how to measure, view, and communicate color to keep production workflows moving forward during these challenging times.

The online FOCA course includes:

  • Access to the online training platform and seven self-paced modules and more than 20 educational videos.
  • Comprehensive, in-depth color and appearance education that includes color communication, visual color, history of color science, color tolerances, color measurement, and instrumentation.
  • A Printed Course Guide designed to complement the online modules and serve as a future resource guide.
  • An Interactive Munsell Kit, which is sent to participants to use during the hands-on portion to reinforce color theory and demonstrate knowledge.
  • An Online Discussion Board moderated by X-Rite Color Experts, which allows students to post questions and interact with each other.
  • A Course Certificate upon completion.

“The online FOCA format is now available in English with plans to expand to multiple languages early next year. By offering a variety of training options, including seminars, e-learning, and on-site training customized to a company’s needs, we are making it easier than ever for customers across the globe to access color theory and color management trainings,” added Soriano.

To register for the Online Fundamentals of Color and Appearance Seminar visit: https://www.xrite.com/learning-color-education/training

About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information, connect with X-Rite on LinkedInTwitter, and Facebook.

About Pantone

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.