Home Press release Yamamay Expands Use of Aptos PLM to Support Sustainability Initiatives

Yamamay Expands Use of Aptos PLM to Support Sustainability Initiatives

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The Italian underwear retailer achieves greater transparency and control at every step of the product lifecycle with Aptos technology.

ATLANTA — February 9, 2021 — Aptos, a recognised market leader in retail technology solutions, today announced that leading Italian brand Yamamay, part of Pianoforte Group, has extended its use of Aptos PLM to support the brand’s sustainability initiatives. With Aptos’ advanced PLM functionality, Yamamay will benefit from improved traceability, control and transparency across the entire product lifecycle.

Yamamay is based in Gallarate, Italy, and its collections include the latest trends in underwear, swimwear, clothing and accessories for women, men and kids. Established in 2001, Yamamay has a network of over 600 stores worldwide, with more than 450 of those shops located in Italy.

Speaking to the company’s mission, Barbara Cimmino, Corporate Social Responsibility Director of Yamamay said: “Just like the Yamamay butterfly grows in cocoons resting on an oak, we want to create the conditions today and tomorrow for beauty to be released. Through the passionate work of the people and with the love that the brand represents, we design or distribute underwear and beachwear. We are committed to making our work become an experience that connects us with the customers in the world.”

With a long-standing focus on the beauty and quality of its products, Yamamay is equally committed to improving the sustainability of its collections. To that end, the enhanced use of Aptos PLM provides Yamamay with complete traceability for all materials and components used, including fabrics, cups and underwires. The solution also empowers Yamamay to track communications and activities with suppliers and to centralise the management of certifications and processes related to quality control and environmental compliance.

“Yamamay has been utilising Aptos PLM for over a decade, and throughout this time, the solution has continued to evolve to support the needs of our business, our customers and the overall retail market,” said Cimmino. “An example of this is the solution’s ability to support our Group’s commitment to — and our customers’ expectations for — more eco-friendly fashions.

“By managing all certifications related to materials and components, supporting effective communications with suppliers, and providing on-demand access to critical product information, Aptos PLM helps us achieve optimal transparency over our product development and production processes; this ensures that our end-to-end product lifecycle aligns with our organisational values,” concluded Cimmino.

In addition to enhanced PLM functionality related to traceability, Yamamay is also now leveraging dynamic line planning within Aptos PLM that allows its designers and merchandisers to reach new levels of collaboration.

Business and strategic objectives such as number of styles, style colors, target margins and costs are communicated to Yamamay’s design and product development teams from the earliest stages of development, meaning all functions are on the same page right from the beginning. The ability of Aptos PLM to provide a combined view of the collection — both analytical and visual — helps decision-makers immediately understand how new styles will work together.

Trusted by hundreds of retail brands worldwide, Aptos PLM provides complete collection management across the product lifecycle, giving design, product management, planning and buying teams the tools they need to continuously bring their brand to life. Key benefits for Aptos PLM customers often include reduction in sampling and prototyping costs, a faster time to market, increased development team productivity and more.

“The rise of digital-first consumers has brought significant disruption to supply chains, and the impact on product design has been extreme,” said Aptos CEO Pete Sinisgalli. “Brands today are challenged to move faster, delivering highly relevant and differentiated collections, while also prioritising environmental concerns and earning shoppers’ trust.”

“Yamamay is at the forefront in applying business process transformations that support its commitment to quality and sustainability,” said Sinisgalli. “We are proud of the long-term partnership we’ve shared with Yamamay and appreciate the trust this leading retailer places in Aptos PLM.”

About Yamamay

Yamamay was born in 2001 from Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. Italian beauty drives the brand since its very beginning. Yamamay has become in the years a reference for customers in the underwear and beachwear market, developing a network of more than 600 monobrand stores in the world.

The product range includes underwear, lingerie, corsetry, beachwear, clothing, accessories and also a home collection.

Yamamay stores are the place to buy high quality products at a reasonable price while living an emotional, creative and engaging experience. Yamamay products are glamourous, sexy, colorful and elegant, they have been created for fashionable customers and perfectly represent excellence and Italian style.

About Aptos 

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who truly understand their customers, what they want and why they buy. We are committed to a deep understanding of each of our clients and to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions. More than 1,000 retail brands rely on our solutions to deliver every shopper a personalised, empowered and seamless experience – no matter when, where or how they shop. Learn more: www.aptos.com.

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Aptos and the Aptos logo are trademarks of Aptos. All other trademarks referenced are the property of their respective owners. 

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Lydia Mageean Lydia Mageean has been part of the WhichPLM team for over six years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like the Annual Review, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.