Yamamay: TXT’s PLM software provides support for an increasingly global supply chain
Yamamay, the leading Italian retailer brand in underwear and swimsuits, with over 700 franchised stores, of which 500 in Italy, has successfully implemented the Product Lifecycle Management (PLM) solution by TXT in order to optimise its design and product development processes.
The tie-up between TXT and Yamamay stems from the need to rationalise the design process of new styles: from collection design to the creation of prototypes, from sample checks to the final manufacturing stage by selected subcontractors. The quality of products and process efficiency, including the management of a wide network of suppliers, are the cornerstones for the company, which is in the midst of steady growth. Yamamay presently operates through its headquarters in Italy and branches in Germany, Spain and China.
The dynamism of the international market as well as the management of increasingly wider supply chains require businesses in the field of fashion and apparel to put a higher focus on Product Lifecycle Management solutions. Thanks to the adoption of the PLM software by TXT, Yamamay has been able to overcome the typical constraints of a non-centralised management of information, such as time spent on data organisation and consolidation, as well as the complexity connected to code standardisation among different functions.
Today, the PLM solution by TXT supports Yamamay in the management of all collection-related information: data and images. Through the adoption of the TXT solution, all the resources involved, including foreign branches, can use a single repository which can be accessed anywhere. This results in reduced product development times.
Thanks to the integrated workflow management system, workflows are optimized and punctually monitored at each step.
Stefano Piantanida, Software Development Manager at Yamamay, explains that TXT was chosen for its perfect fit with the functional requirements of Yamamay’s business needs, as well as for TXT’s consolidated experience in the Fashion and Retail industry. “Thanks to the simple and intuitive interface of the solution, the activity of the 85 users involved is facilitated across different regions,” adds Piantanida.
“The apparel, and the underwear business in particular, is complex for its strong focus on quality, product variety and market dynamism which call for rapid innovation and great process agility,” states Simone Pozzi, VP Sales & Marketing at TXT. “We are very proud to collaborate with a sector leader such as Yamamay. Yamamay’s international growth has been a strong driver in regard to further developing the theme of collaboration between functions and with supply chain partners.”
Yamamay was born in 2001 from a Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. At the leading point of Inticom S.p.A. there is Luciano Cimmino – Gianluigi’s father who was already the protagonist of the successful history of Original Marines – together with his daughter, Barbara Cimmino, who founded Yamacademy, the Yamamay corporate school – and her husband Francesco Pinto, who was already a manager at Procter & Gamble and is now Chairman of Inticom S.p.A. Exactly after ten years of activity, Yamamay is living a second time of development and growth thanks to the entrance in the company of the Carlino Family, owner of the Carpisa brand, and to the foundation of the Pianoforte Holding, where two incredibly successful brands are bound together: Yamamay and Carpisa.“Closer and stronger”. This is the motto of the new holding, which has achieved in a short time the goal of 1,000 stores and more than 1,200 employees.
TXT e-solutions is a leading provider of end-to-end integrated and collaborative planning solutions for the Retail, Fashion and Consumer driven sectors. The product suite combines planning and intelligence supporting all strategic business processes, including Integrated Retail Planning, Product Lifecycle Management (PLM), Sales & Operations Planning and Supplier Collaboration.
The company is listed on the Italian Stock Exchange (TXT.MI) and has over 500 employees and more than 350 customers worldwide, which include many of the leading global retailers and consumer-driven organizations.
Headquarters are in Milan, with offices throughout Italy, France, Spain, Germany, United Kingdom, Canada and Australia, TXT has also several partners worldwide.
For more information: www.txtgroup.com