Home Press release Zalando deploys TXT Retail on Time and on Budget

Zalando deploys TXT Retail on Time and on Budget


Milan, June 6th 2017 – TXT Retail, the first mover and leading provider of End-to-End Merchandise Lifecycle Management solutions for the Luxury, Fashion and Specialty Retail sectors, announces that leading online fashion platform Zalando has now deployed the TXT Retail Merchandise Financial Planning solution.

Zalando, with 3,639m€ in revenue, 1,500+ brands and 200,000 fashion items in assortment, utilizes TXT Retail to manage the pre-season and in-season merchandise planning and open-to-buy processes for all products, brands and markets that they serve. Over 150 people in the organization use the TXT Retail solution, including the entire merchandise planning and category management team.

Since its formation in 2008 from its headquarters in Berlin, Zalando has experienced extraordinary growth. In less than a decade, Zalando has become Europe’s leading online fashion platform for women, men and children’s apparel. Offering localized assortments that address the distinct preferences of their customers in each of the 15 European markets that they serve, Zalando’s online shops attract over 165 million visits per month.

“We work to connect People and Fashion, offering curated, relevant assortments to our customers,” commented Lawrence Jewsbury, VP Category Planning, Pricing & Controlling at Zalando. “After years of tremendous internal and external growth, we needed to rapidly move from a situation of heterogeneous systems and Excel-based procedures for planning. We selected TXT Retail based on their team and solution capabilities.”

The TXT Retail solution helps Zalando manage its end-to-end merchandise planning processes. From the analysis of past performance to the optimization of margin and inventory targets, TXT Retail provides the planning backbone that helps Zalando keep a firm handle on managing its complex and growing merchandise requirements.

“TXT Retail provided us with the ability to implement a best practice planning process that was quickly adapted and configured to our particular needs and organizational requirements. We needed some unique capabilities due to our online business model. For example, we had to reflect our multi-level pricing strategies in our planning process and adequately deal with customer returns in stock and profitability planning. Working with the TXT planning specialists gave us the chance to redesign and standardize our planning processes leveraging the strength of the TXT Retail platform.” added Jewsbury.

“Zalando realizes the vision of making ‘Fashion available anytime, anywhere’ thanks to a unique customer experience and a compelling offer” added Simone Pozzi, TXT Retail CEO. “At TXT Retail we are all proud to work with Zalando on a digital-age best in class online merchandise planning process”.

Zalando has applied the TXT AgileFit deployment methodology, which accelerates deployment and time to benefits thanks to reference processes and a fully documented, optimized solution.

About TXT Retail

TXT Retail is the first mover and leading provider of End-to-End Merchandise Lifecycle Management solutions for the Luxury, Fashion and Specialty Retail sectors. The TXT Retail solution is based on a flexible platform, is easy to use and to adopt and encompasses the full spectrum of activities in planning, designing, buying, distributing and delivering assortments through every stage of their lifecycle. TXT Retail projects leverage the TXT AgileFit processes, best practices and reference applications, thus ensuring high quality and fast benefit generation. TXT Retail counts on more than 300 retail specialists and serves more than 300 customers worldwide, including leading global players such as adidas, Arcadia Group, Auchan, Bata, Build-A-Bear Workshop, Camper, Carphone Warehouse, Desigual, DFS, Dior, Furla, Future Group, Geox, GiFi, Guess, Ecco, Lacoste, Loewe, Louis Vuitton, Miroglio, Moncler, Monoprix, Orsay, Pandora, Safilo, Sephora, Sonae, Starboard Cruise Services, Takko, Tesco, Tod’s, Urban Outfitters.

TXT Retail Global Headquarters are in Milan, Italy with offices in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Spain, United Kingdom and United States. TXT Retail collaborates with selected specialized partners worldwide.

TXT Retail is part of TXT e-solutions, a company listed on the Italian Stock Exchange (TXT.MI)


Lydia Mageean Lydia Mageean has been part of the WhichPLM team for eight years now. She has a creative and media background, and is responsible for maintaining and updating our website content, liaising with advertisers, working on special projects like our PLM Project Pack, or our Annual Publications, and more.Joining mid-2013 as our Online Editor, she has since become WhichPLM’s Editor. In addition to taking on writing and interviewing responsibilities, Lydia has also become the primary point of contact for news, events, features and other aspects of our ever-growing online content library and tools.